A continuing series on physician online reputation. For more KevinMD minutes, please visit my YouTube channel.
Which social media platform should doctors use first?
My recommendations are LinkedIn or Doximity. These are professional social networking sites where a profile on one of these sites is no more than a digital translation of your résumé.
There are some differences between the two.
I think LinkedIn generally gets ranked higher on Google searches, but Doximity has staff members who can enter your CV into their system for you. It’s a great time saver.
Also, Doximity profiles get simulcasted on a U.S. News & World Report website, and that’s like getting two profiles for the price of one. So, my recommendations for your first social media platform: LinkedIn or Doximity.
Better yet, do both.
Kevin Pho is an internal medicine physician and co-author of Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices. He is on the editorial board of contributors, USA Today, and is founder and editor, KevinMD.com, also on Facebook, Twitter, and LinkedIn.
