From Super Bowl to supermarket: How candy ads shape kids’ diets
A gummy candy shimmies on stage, dancing to Flashdance. The music swells; it pulls a chain and is showered in multi-colored candies. The ad, for Nerds Gummy Clusters, was one of dozens of food ads that 123 million people saw during the 2024 Super Bowl. While the nostalgic soundtrack entertained adults, the cartoon candies were engineered to appeal to a different audience: children.
And it …