Pharma needs to embrace social media
Anyone working in the pharma industry will know it has been a tough few years. Dwindling innovation in the drug pipelines, the impact of global economic pressures and an increasing global focus on healthcare cost containment have all combined in a perfect storm for the sector often regarded as recession-proof.
As the backdrop to all this, social media has rapidly been finding its place as a powerful media in sectors selling …
Pharma needs to embrace social media
