Tired of answering patient questions based on email spam? Well, these physicians are going to fight fire with fire:

For years, a message circulating on the Internet has urged women to demand a special blood test as a way to screen themselves for ovarian cancer. Doctors have dismissed the e-mail, saying the recommended test isn’t reliable . . .

. . . Now Dr. Parker has decided to wage his own Internet campaign. He and two colleagues have crafted their own missive and released it onto the Internet. Their hope is that the same forces that propelled the first message to popularity can also be used to debunk it.

Again, the medical establishment is reactive rather than proactive. Which is one reason why groups like the anti-vaccination movement has the internet upper hand.

Wouldn’t it be more effective if real medical resources waged a guerrilla campaign to flood YouTube, the chat boards, and blogs with legitimate medical information?