Skip to content
  • About
  • Contact
  • Contribute
  • Book
  • Careers
  • Podcast
  • Recommended
  • Speaking
KevinMD
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
    • All
    • Physician
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • Video
    • About
    • Contact
    • Contribute
    • Book
    • Careers
    • Podcast
    • Recommended
    • Speaking
KevinMD
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
    • All
    • Physician
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • Video
    • About
    • Contact
    • Contribute
    • Book
    • Careers
    • Podcast
    • Recommended
    • Speaking
  • About KevinMD | Kevin Pho, MD
  • Be heard on social media’s leading physician voice
  • Contact Kevin
  • Discounted enhanced author page
  • DMCA Policy
  • Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices
  • Group vs. individual disability insurance for doctors: pros and cons
  • KevinMD influencer opportunities
  • Opinion and commentary by KevinMD
  • Physician burnout speakers to keynote your conference
  • Physician Coaching by KevinMD
  • Physician keynote speaker: Kevin Pho, MD
  • Physician Speaking by KevinMD: a boutique speakers bureau
  • Primary care physician in Nashua, NH | Kevin Pho, MD
  • Privacy Policy
  • Recommended services by KevinMD
  • Terms of Use Agreement
  • Thank you for subscribing to KevinMD
  • Thank you for upgrading to the KevinMD enhanced author page
  • The biggest mistake doctors make when purchasing disability insurance
  • The doctor’s guide to disability insurance: short-term vs. long-term
  • The KevinMD ToolKit
  • Upgrade to the KevinMD enhanced author page
  • Why own-occupation disability insurance is a must for doctors

Academic promotions should consider social media

Skeptical Scalpel, MD
Social media
October 14, 2014
Share
Tweet
Share

In August, I posted this: “A paper of mine was published. Did anyone read it?”

A recent comment on it raised an interesting point. Dr. Christian Sinclair at Pallimed said the site had received almost 2 million views since 2005.

He then made the following calculation:

Two million views with an average of 1:30 minutes on a page = 3 million minutes = 50,000 hours = 2,083 days = 5.7 years of 24/7/365 informal learning on hospice and palliative care topics.

He said that this type of communication counts for nothing regarding academic advancement and added that writing another paper and having it published in a journal no one reads or a chapter in an expensive book no one will buy is considered worthwhile.

This reminded me of something I have talked about in recent presentations. The first laparoscopic cholecystectomy done in the United States took place in 1988. The procedure rapidly became popular due to its obvious benefits over traditional open surgery — smaller scars, shorter hospitalizations, quicker returns to normal activity.

Many academic surgeons considered the procedure radical and heretical. Opinion pieces appeared with titles like, “Laparoscopic cholecystectomy: Passing fancy or legitimate treatment option?” and “Laparoscopic cholecystectomy: A new milestone or a dangerous innovation?”

Nearly all of the early adopters were community hospital surgeons who also became instructors, ran courses, and proctored others learning the procedure.

Academic surgeons were slow to take up the procedure because even back in those days they steadfastly demanded to see the results of a randomized prospective trial. The problem was that an adequately powered trial never occurred. Patients did so well after laparoscopy surgery that it became difficult to recruit anyone who would agree to be randomized.

Will most academic surgeons, who have not embraced social media, miss the boat again?

Last year, some Australians, blogging at the Intensive Care Network, found that the number needed to treat stated in a New England Journal paper on targeted vs. universal decolonization to prevent ICU infection was wrong. They blogged about it and contacted the lead author who acknowledged the error within 11 days. It took the journal 5 months to make the correction online.

Post-publication peer review is already happening on PubMed and PubPeer, a new site that allows anyone to comment on any paper.

Three years ago, I wrote “Statistical vs. Clinical Significance: They Are Not the Same,” which reviewed a paper on sleep apnea. The use of compression stockings at night significantly lowered the number of apnea episodes but not enough to enable them to stop using CPAP.

That post has received over 13,400 page views, certainly far exceeding the number of people who have read my 97 peer-reviewed papers, case reports, review articles, book chapters, editorials, and letters to journal editors.

How many scientific papers published in journals have been viewed by that many people?

Since I started 4 years ago, the 565 posts on my blog have amassed 1.1 million page views, but if I still held a teaching appointment at a medical school, I would get no academic credit for that level of exposure.

Is it time to reconsider how academic promotions are determined?

“Skeptical Scalpel” is a surgeon blogs at his self-titled site, Skeptical Scalpel.

Prev

Open Payments: Detailing the media's witch hunt

October 14, 2014 Kevin 25
…
Next

Almost a convert: Donating one's body to science

October 14, 2014 Kevin 5
…

Tagged as: Surgery

< Previous Post
Open Payments: Detailing the media's witch hunt
Next Post >
Almost a convert: Donating one's body to science

ADVERTISEMENT

More by Skeptical Scalpel, MD

  • The hospital CEO who made a surgical incision. What happened?

    Skeptical Scalpel, MD
  • Medical error is not the third leading cause of death

    Skeptical Scalpel, MD
  • Should speed-eating contests be banned?

    Skeptical Scalpel, MD

More in Social media

  • Social media’s impact on the nursing workforce and student enrollment

    Lynne Moronski, PhD, MPA, RN
  • Scammers stole my doctor identity on Facebook

    Tiffany Troso-Sandoval, MD
  • First impressions happen online—not in your exam room

    Sara Meyer
  • What teenagers on TikTok are saying about skin care—and why that’s a problem

    Khushali Jhaveri, MD
  • How social media and telemedicine are transforming patient care

    Jalene Jacob, MD, MBA
  • How DrKoop.com rose and fell: the untold story behind the Surgeon General’s startup

    Nigel Cameron, PhD
  • Most Popular

  • Past Week

    • Expanding the SOAP framework boosts health outcomes

      Deepak Gupta, MD and Sarwan Kumar, MD | Physician
    • The handwashing standard nobody finished. Until now.

      Bernadette Burroughs, RN | Conditions
    • Your doctor saved your life but won’t return your call [PODCAST]

      The Podcast by KevinMD | Podcast
    • Primary care access is the real problem, not the system

      Payam Zamani, MD | Physician
    • How corporate medicine is eroding truth and patient dignity

      Ronald L. Lindsay, MD | Physician
    • Why bipolar II is not just a milder version of bipolar I

      Ethan Evans, MD | Conditions
  • Past 6 Months

    • I Googled my own name and a corporate clinic I’ve never worked at appeared [PODCAST]

      The Podcast by KevinMD | Podcast
    • How corporate health care ruined the medical profession

      Edmond Cabbabe, MD | Physician
    • Clinicians are failing at value-based care because no one taught them the system [PODCAST]

      The Podcast by KevinMD | Podcast
    • A humorous parody of medical specialties and the modern patient

      Sidney J. Winawer, MD | Physician
    • 13.1 reasons running a half marathon beats practicing medicine

      John Wei, MD | Physician
    • Medicare practice expense cuts will hurt patients

      John Birkmeyer, MD | Policy
  • Recent Posts

    • 3 reasons credentialing delays push past 90 days

      GetPracticeHelp | Finance
    • Institutional misrepresentation harms vulnerable patients

      Ann Lebeck, MD | Physician
    • Moral injury in medicine goes beyond simple burnout

      Gus W. Krucke, MD | Physician
    • Why clinical ethics and medical law demand your attention

      Daniel Sokol, JD | Conditions
    • One silly mistake can sabotage your medical career before it starts [PODCAST]

      The Podcast by KevinMD | Podcast
    • Symptoms with normal labs deserve a better question

      Shiv K. Goel, MD | Physician

Subscribe to KevinMD and never miss a story!

Get free updates delivered free to your inbox.


Find jobs at
Careers by KevinMD.com

Search thousands of physician, PA, NP, and CRNA jobs now.

Learn more

Leave a Comment

Founded in 2004 by Kevin Pho, MD, KevinMD.com is the web’s leading platform where physicians, advanced practitioners, nurses, medical students, and patients share their insight and tell their stories.

Social

  • Like on Facebook
  • Follow on Twitter
  • Connect on Linkedin
  • Subscribe on Youtube
  • Instagram

ADVERTISEMENT

  • Most Popular

  • Past Week

    • Expanding the SOAP framework boosts health outcomes

      Deepak Gupta, MD and Sarwan Kumar, MD | Physician
    • The handwashing standard nobody finished. Until now.

      Bernadette Burroughs, RN | Conditions
    • Your doctor saved your life but won’t return your call [PODCAST]

      The Podcast by KevinMD | Podcast
    • Primary care access is the real problem, not the system

      Payam Zamani, MD | Physician
    • How corporate medicine is eroding truth and patient dignity

      Ronald L. Lindsay, MD | Physician
    • Why bipolar II is not just a milder version of bipolar I

      Ethan Evans, MD | Conditions
  • Past 6 Months

    • I Googled my own name and a corporate clinic I’ve never worked at appeared [PODCAST]

      The Podcast by KevinMD | Podcast
    • How corporate health care ruined the medical profession

      Edmond Cabbabe, MD | Physician
    • Clinicians are failing at value-based care because no one taught them the system [PODCAST]

      The Podcast by KevinMD | Podcast
    • A humorous parody of medical specialties and the modern patient

      Sidney J. Winawer, MD | Physician
    • 13.1 reasons running a half marathon beats practicing medicine

      John Wei, MD | Physician
    • Medicare practice expense cuts will hurt patients

      John Birkmeyer, MD | Policy
  • Recent Posts

    • 3 reasons credentialing delays push past 90 days

      GetPracticeHelp | Finance
    • Institutional misrepresentation harms vulnerable patients

      Ann Lebeck, MD | Physician
    • Moral injury in medicine goes beyond simple burnout

      Gus W. Krucke, MD | Physician
    • Why clinical ethics and medical law demand your attention

      Daniel Sokol, JD | Conditions
    • One silly mistake can sabotage your medical career before it starts [PODCAST]

      The Podcast by KevinMD | Podcast
    • Symptoms with normal labs deserve a better question

      Shiv K. Goel, MD | Physician

MedPage Today Professional

An Everyday Health Property Medpage Today

Copyright © 2026 KevinMD.com | Powered by Astra WordPress Theme

  • Terms of Use | Disclaimer
  • Privacy Policy
  • DMCA Policy
All Content © KevinMD, LLC
Site by Outthink Group

Leave a Comment

Comments are moderated before they are published. Please read the comment policy.

Loading Comments...