Skip to content
  • About
  • Contact
  • Contribute
  • Book
  • Careers
  • Podcast
  • Recommended
  • Speaking
KevinMD
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
    • All
    • Physician
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • Video
    • About
    • Contact
    • Contribute
    • Book
    • Careers
    • Podcast
    • Recommended
    • Speaking
KevinMD
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
    • All
    • Physician
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • Video
    • About
    • Contact
    • Contribute
    • Book
    • Careers
    • Podcast
    • Recommended
    • Speaking
  • About KevinMD | Kevin Pho, MD
  • Be heard on social media’s leading physician voice
  • Contact Kevin
  • Discounted enhanced author page
  • DMCA Policy
  • Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices
  • Group vs. individual disability insurance for doctors: pros and cons
  • KevinMD influencer opportunities
  • Opinion and commentary by KevinMD
  • Physician burnout speakers to keynote your conference
  • Physician Coaching by KevinMD
  • Physician keynote speaker: Kevin Pho, MD
  • Physician Speaking by KevinMD: a boutique speakers bureau
  • Primary care physician in Nashua, NH | Kevin Pho, MD
  • Privacy Policy
  • Recommended services by KevinMD
  • Terms of Use Agreement
  • Thank you for subscribing to KevinMD
  • Thank you for upgrading to the KevinMD enhanced author page
  • The biggest mistake doctors make when purchasing disability insurance
  • The doctor’s guide to disability insurance: short-term vs. long-term
  • The KevinMD ToolKit
  • Upgrade to the KevinMD enhanced author page
  • Why own-occupation disability insurance is a must for doctors

Primary care compensation models: Why wRVUs are obsolete

Yul Ejnes, MD
Physician
March 18, 2026
Share
Tweet
Share

It is time to dethrone the office visit as the king of primary care physician compensation and how the work of a primary care physician is defined.

Several months ago, a reporter asked me how many patients I see in a typical day. I told her that the question should not be how many patients I see each day, but how many patients I take care of each day, a number that is significantly greater.

Why office visits rule is no mystery. For decades, they were the primary source of revenue and activity for outpatient primary care practices. If a patient wanted care, they had to make an appointment. Office visits were easy to count and bill. While there was non-face-to-face work, it was usually non-billable and took up a small part of the work day.

The workflow and business models of the 1990s, when I entered private practice, were all about office visits. Today, patients are able, encouraged, and expect to be cared for outside of the traditional office visit. They are more engaged in their care, messaging us via portals, accessing their test results directly, and sharing data from their blood pressure machines and glucometers. Additionally, outreach to patients beyond visits is at the heart of population medicine and advanced primary care. These place additional demands on primary care physicians’ time outside the exam room.

The evolution of patient care

How have health care organizations handled this evolution? Despite proclamations that they are “patient-centered,” many are still “visit-centered.” Under this paradigm, any care that is not provided in an office visit is considered to be “administrative work,” an imposition that is valued less than seeing a patient in an exam room.

Office visit “productivity,” or its alter ego the work RVU (wRVU), remains at the center of the primary care physician’s life, as it was in the 1990s. Some practices build time into physicians’ schedules for the non-visit work, but it is usually inadequate and undercompensated (or uncompensated). Rather than seeing fewer patients and potentially facing pushback or financial penalties from loss of wRVUs, physicians do the non-visit work before and after office hours, during lunch, or weekends, contributing to the frustration and unhappiness that we see today.

Primary care physicians’ cognitive work and the value to patients and the practice from non-face-to-face care are significant, so why is it marginalized?

The administrative burden

Complicating matters, efforts to reduce the burdens on primary care physicians do not distinguish between tasks related to taking care of the patient and those related to taking care of the system. Meaningful clinical work such as providing advice in a portal message is lumped with non-medical tasks such as signing an order to get a patient a new wheelchair tire.

While I agree that we should get low-value activities such as prior authorizations, forms, and routine refills off physicians’ desktops, and that we should use team-based care to support physicians, I have concerns about initiatives that offload important clinical care that physicians provide outside the exam room, instead of simply getting office visits out of the way. Why not better enable primary care physicians to take care of their patients regardless of where that care is delivered instead of creating new barriers?

A diversified revenue stream

Unlike when I entered practice, today the revenue stream to health care organizations is diversified. New payment models are built around panel size, cost of care, and quality, reducing the dependence on billable encounters. They provide opportunities to look at the work of primary care physicians differently, recognizing the value of non-face-to-face care by providing and paying for the time to do it.

The last compensation model that I worked under was a step in that direction, basing compensation on patient panel size. However, it did not let go of the past, as there were also wRVU thresholds that needed to be met. Other organizations have gone further and structured compensation and scheduling so that doctors can do doctors’ work, whether it be in the exam room or at the keyboard, without the wRVU stresses that contribute to career dissatisfaction.

At the macro level, delivery reform stresses paying for outcomes instead of volume. Yet at the physician level, we are still stuck at volume, which is contributing to the demise of primary care.

Defining the future

Put more succinctly, if a primary care physician commits to taking care of a panel of patients and gets the job done as judged by validated clinical measures, cost of care, urgent care or emergency department use, and patient feedback, why should how many patients they see in the office matter?

Patient care that is provided outside traditional office visits needs to count as much in compensation formulas and schedules no less than office visits do. Accepting that principle may be more important to the future of primary care than reducing hassles, giving everyone a scribe, fixing the RUC, eliminating educational debt, or opening new medical schools.

Yul Ejnes is an internal medicine physician.

Prev

Shift from universal to optional vaccination risks normalizing preventable disease [PODCAST]

March 17, 2026 Kevin 0
…
Next

The hidden math behind physician hiring costs and recruitment

March 18, 2026 Kevin 1
…

Tagged as: Primary Care

< Previous Post
Shift from universal to optional vaccination risks normalizing preventable disease [PODCAST]
Next Post >
The hidden math behind physician hiring costs and recruitment

ADVERTISEMENT

More by Yul Ejnes, MD

  • Different perspectives but the same goal: providing the best possible care to patients

    Yul Ejnes, MD
  • Rising premiums, high deductibles, and gaps in coverage before the ACA

    Yul Ejnes, MD
  • Improving physician satisfaction by eliminating unnecessary practice burdens

    Yul Ejnes, MD

Related Posts

  • The solution to a crumbling primary care foundation is direct primary care

    Sara Pastoor, MD
  • Health care’s hidden problem: hospital primary care losses

    Christopher Habig, MBA
  • The rise of direct primary care in America

    Andy Bonner
  • What’s driving medical students away from primary care?

    ​​Vineeth Amba, MPH, Archita Goyal, and Wayne Altman, MD
  • Why direct primary care (DPC) models fail

    Dana Y. Lujan, MBA
  • Fostering health care innovation through federal policy: a case for direct primary care

    Christopher Habig, MBA

More in Physician

  • How one doctor navigated orthopedic residency while pregnant

    Christen Russo, MD
  • A humorous parody of medical specialties and the modern patient

    Sidney J. Winawer, MD
  • Surviving a hospital blizzard as a physician on call

    George F. Smith, MD
  • Pharmacy closures threaten our entire public health system

    Timothy Lesaca, MD
  • Pathogenesis of a medical startup: a physician’s diary of daring, doubting, and doing it anyway

    Maxim Saksonov, MD, MBA
  • The existential crisis of aging in medicine

    Farid Sabet-Sharghi, MD
  • Most Popular

  • Past Week

    • Rethinking the role of family physicians vs. specialists

      Ronald L. Lindsay, MD | Physician
    • Why clinical listening skills outpace artificial intelligence

      Ryan Egeland, MD, PhD | Tech
    • A humorous parody of medical specialties and the modern patient

      Sidney J. Winawer, MD | Physician
    • Administrative burden is driving severe physician burnout

      Kayvan Haddadan, MD | Physician
    • Pharmacy closures threaten our entire public health system

      Timothy Lesaca, MD | Physician
    • The hidden clinical cost of HCC coding in primary care

      Jeffrey H. Millstein, MD | Physician
  • Past 6 Months

    • Politics and fear have replaced science in U.S. pain management [PODCAST]

      The Podcast by KevinMD | Podcast
    • The controversy over Maintenance of Certification for grandfathered physicians

      Bernard Leo Remakus, MD | Physician
    • Why clinicians fail at writing expert reports

      Tracy Liberatore, Esq, PA | Conditions
    • Rethinking the role of family physicians vs. specialists

      Ronald L. Lindsay, MD | Physician
    • Evidence-based medicine vs. clinical judgment: a medical student’s perspective

      Jay Pendyala | Education
    • How hindsight bias distorts clinical medicine

      Olumuyiwa Bamgbade, MD | Physician
  • Recent Posts

    • The quiet hospital financial crisis threatening health care

      Ganesh Asaithambi, MD, MBA | Conditions
    • Why I would never compromise on withdrawing care until I saw it firsthand [PODCAST]

      The Podcast by KevinMD | Podcast
    • How language shapes physician migration and medical training

      Omer Ahmed | Education
    • Closing the execution reliability gap in health care systems

      Katherine Owen, RN | Conditions
    • How pain management solves a refractory headache

      Kayvan Haddadan, MD | Conditions
    • Health care investing insights from a venture capital pro

      Harsha Moole, MD | Finance

Subscribe to KevinMD and never miss a story!

Get free updates delivered free to your inbox.


Find jobs at
Careers by KevinMD.com

Search thousands of physician, PA, NP, and CRNA jobs now.

Learn more

Leave a Comment

Founded in 2004 by Kevin Pho, MD, KevinMD.com is the web’s leading platform where physicians, advanced practitioners, nurses, medical students, and patients share their insight and tell their stories.

Social

  • Like on Facebook
  • Follow on Twitter
  • Connect on Linkedin
  • Subscribe on Youtube
  • Instagram

ADVERTISEMENT

  • Most Popular

  • Past Week

    • Rethinking the role of family physicians vs. specialists

      Ronald L. Lindsay, MD | Physician
    • Why clinical listening skills outpace artificial intelligence

      Ryan Egeland, MD, PhD | Tech
    • A humorous parody of medical specialties and the modern patient

      Sidney J. Winawer, MD | Physician
    • Administrative burden is driving severe physician burnout

      Kayvan Haddadan, MD | Physician
    • Pharmacy closures threaten our entire public health system

      Timothy Lesaca, MD | Physician
    • The hidden clinical cost of HCC coding in primary care

      Jeffrey H. Millstein, MD | Physician
  • Past 6 Months

    • Politics and fear have replaced science in U.S. pain management [PODCAST]

      The Podcast by KevinMD | Podcast
    • The controversy over Maintenance of Certification for grandfathered physicians

      Bernard Leo Remakus, MD | Physician
    • Why clinicians fail at writing expert reports

      Tracy Liberatore, Esq, PA | Conditions
    • Rethinking the role of family physicians vs. specialists

      Ronald L. Lindsay, MD | Physician
    • Evidence-based medicine vs. clinical judgment: a medical student’s perspective

      Jay Pendyala | Education
    • How hindsight bias distorts clinical medicine

      Olumuyiwa Bamgbade, MD | Physician
  • Recent Posts

    • The quiet hospital financial crisis threatening health care

      Ganesh Asaithambi, MD, MBA | Conditions
    • Why I would never compromise on withdrawing care until I saw it firsthand [PODCAST]

      The Podcast by KevinMD | Podcast
    • How language shapes physician migration and medical training

      Omer Ahmed | Education
    • Closing the execution reliability gap in health care systems

      Katherine Owen, RN | Conditions
    • How pain management solves a refractory headache

      Kayvan Haddadan, MD | Conditions
    • Health care investing insights from a venture capital pro

      Harsha Moole, MD | Finance

MedPage Today Professional

An Everyday Health Property Medpage Today

Copyright © 2026 KevinMD.com | Powered by Astra WordPress Theme

  • Terms of Use | Disclaimer
  • Privacy Policy
  • DMCA Policy
All Content © KevinMD, LLC
Site by Outthink Group

Leave a Comment

Comments are moderated before they are published. Please read the comment policy.

Loading Comments...