How drug information fine print fails to communicate
As someone deeply immersed in pharma communications, and especially the newer realm of social networking, I’ve been closely following the ongoing process of the industry/FDA dance, trying to figure out how social media/web 2.0 approaches “fit” with pharmaceutical manufacturers and their various audiences.
And I keep wondering if we’re going about the whole thing the wrong way.
Think about the fine print PI (Product Information) you see in a magazine, accompanying a …
How drug information fine print fails to communicate















