Why it’s important to brand your medical practice
Originally published in HCPLive.com
by Jeff Brown, MD
You might be thinking, “Why should I consider branding or marketing?” And your reasoning might go something like this:
1. As a doctor, I already have a powerful, built-in identity;
2. My practice is full;
3. Even if my practice isn’t full, Congress is in the process of putting 40 million more insured people into the available patient pool over the next few years.
Why it’s important to brand your medical practice



















