The most overlooked revenue strategy in primary care: trust
We’re often told that the key to financial success in medicine is volume—more patients, more visits, more hustle. But after two decades in primary care, I’ve learned something different:
The most powerful asset in your practice isn’t speed. It’s trust.
And trust starts with one of the most human (and most overlooked) elements of medicine: the doctor-patient relationship.
Why relationships matter more than ever
Primary care isn’t just about diagnoses or prescriptions. It’s about …