Uncategorized

Amy Tenderich: The "Home Depot" method of patient engagement

The following is a reader take by Amy Tenderich."You can do it. We can help."As one of 21 million Americans living with diabetes, Home Depot's slogan hits home. Diabetes is largely a self-managed disease. If patients don't take a "do-it-yourself"…

The following is a reader take by Amy Tenderich.

“You can do it. We can help.”

As one of 21 million Americans living with diabetes, Home Depot’s slogan hits home. Diabetes is largely a self-managed disease. If patients don’t take a “do-it-yourself” approach to their blood glucose control, things tend to spiral downhill.

Home Depot’s motto, with its combined empowering and coaching slant, …

Read more…

Amy Tenderich: The "Home Depot" method of patient engagement