We need leaders who can channel the intrinsic motivation Americans have to help those around them
In the hospital, hand washing is critical. Studies have repeatedly shown that handwashing reduces hospital-acquired-infections with impressive magnitude. But how do you motivate hospital workers to wash their hands? In a study, professors Adam Grant and David Hoffman demonstrated that the phrase “Hand hygiene prevents patients from catching diseases,” increased handwashing over the alternate phrase, “Hand hygiene prevents you from catching diseases.” An appeal to altruism was more effective …
We need leaders who can channel the intrinsic motivation Americans have to help those around them
