Why doctors need to be in the marketing room
A patient came to me worried she was going to lose twenty-five pounds in the next month. Even on tirzepatide, what would make her think that? She'd only lost five pounds in the first two months. She said the marketing…
A patient came to me worried she was going to lose twenty-five pounds in the next month.
Even on tirzepatide, what would make her think that? She’d only lost five pounds in the first two months.
She said the marketing that brought her in had promised her thirty pounds in three months.
So I explained the truth: the body does not save up its losses and then spend them in a lump sum. …
Why doctors need to be in the marketing room
