
AIR Physician Academy is a physician-led telemedicine training program for doctors who love medicine but want more control over how they practice it. Through a structured curriculum, peer community, and expert guidance, AIR helps physicians design telemedicine careers that fit their lives. Its graduates build financially rewarding clinical practices and telehealth businesses, negotiate competitive contracts, and reclaim time and autonomy. AIR Physician Academy shares updates on LinkedIn, Instagram, and Facebook.
A patient came to me worried she was going to lose twenty-five pounds in the next month.
Even on tirzepatide, what would make her think that? She’d only lost five pounds in the first two months.
She said the marketing that brought her in had promised her thirty pounds in three months.
So I explained the truth: the body does not save up its losses and then spend them in a lump sum. …
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Why doctors need to be in the marketing room
We were on a call recently with a physician who told us, almost in passing, that she’d been seeing patients on a telemedicine platform for four years. She said it the way you’d mention a hobby. Then she added, before we could say anything, that of course it was just a side gig.
She’d been doing it for four years. It was her practice.
We’ve had some version of that conversation hundreds …
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Telemedicine as a career, not a side gig