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AIR Physician Academy

AIR Physician Academy is a physician-led telemedicine training program for doctors who love medicine but want more control over how they practice it. Through a structured curriculum, peer community, and expert guidance, AIR helps physicians design telemedicine careers that fit their lives. Its graduates build financially rewarding clinical practices and telehealth businesses, negotiate competitive contracts, and reclaim time and autonomy. AIR Physician Academy shares updates on LinkedIn, Instagram, and Facebook.

Why doctors need to be in the marketing room

AIR Physician Academy & Pranay Parikh, MD
Physician
July 18, 2026

A patient came to me worried she was going to lose twenty-five pounds in the next month.

Even on tirzepatide, what would make her think that? She’d only lost five pounds in the first two months.

She said the marketing that brought her in had promised her thirty pounds in three months.

So I explained the truth: the body does not save up its losses and then spend them in a lump sum. …

Read more…

Why doctors need to be in the marketing room

Telemedicine as a career, not a side gig

AIR Physician Academy
Physician
May 21, 2026

We were on a call recently with a physician who told us, almost in passing, that she’d been seeing patients on a telemedicine platform for four years. She said it the way you’d mention a hobby. Then she added, before we could say anything, that of course it was just a side gig.

She’d been doing it for four years. It was her practice.

We’ve had some version of that conversation hundreds …

Read more…

Telemedicine as a career, not a side gig

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  • Most Popular

  • Past Week

    • Retirement isn’t the end of medicine, it’s a second act [PODCAST]

      The Podcast by KevinMD | Podcast
    • Surgical judgment: the skill no one sees from the gallery

      Mustafa Kemal Çalık, MD | Physician
    • Why haven’t ambient AI scribes boosted productivity?

      Karan Kanwar | Health Technology
    • The next child

      Medicaid managed care and the case for mutual stewardship

      Steven Merahn, MD | Health Policy
    • Hospital IT approval has no path for clinician-built tools

      Sanjay Khicha, MD and Gautam Nayak, MD | Health Technology
    • Physician well-being is not an individual problem

      Heather Buckley | Conditions and Diseases
  • Past 6 Months

    • Why CDC opioid guidelines get the overdose data wrong

      Richard A. Lawhern, PhD | Conditions and Diseases
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      The Podcast by KevinMD | Podcast
    • Sensory processing in autism and the brain’s volume control

      Josette Pelatan, PhD | Conditions and Diseases
    • What maternity care deserts cost a town

      Manisha Kaliaperumal | Health Policy
    • Why medicine needs a national physician license now

      Vaishali Popat, MD, MPH | Physician
    • A cold cost $945. The cost of primary care is broken.

      Susan Newman, MD | Physician
  • Recent Posts

    • The next child

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      Steven Merahn, MD | Health Policy
    • Choosing a limb lengthening surgeon requires accountability

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    • Cited but never checked

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    • How AI phone systems in health care create barriers

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      Martha Rosenberg | Medications
    • AI data centers and public health demand regulation

      Jacob Player, MD, MPH | Health Technology

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