Branding a medical practice is not vanity, it is trust

Most people find a new doctor by asking their friends and family who they go to. When you’ve got a solid referral or testimonial, a type of pseudo-trust is established.

But when a person does not live in the same area, or doesn’t have a referral from someone they trust, they start searching online. They compare websites, look at photos, read some pages, and possibly see the photos of the waiting …

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Branding a medical practice is not vanity, it is trust