Physician voices

Being an influencer has the potential to be destructive: a physician’s cautionary story

An excerpt from Influenced: The Impact of Social Media on Our Perception. During the COVID shutdowns, my medical practice—like that of most doctors—dramatically slowed down, giving me a lot of unaccustomed downtime. One day, my twin daughters approached me and…

An excerpt from Influenced: The Impact of Social Media on Our Perception.

During the COVID shutdowns, my medical practice—like that of most doctors—dramatically slowed down, giving me a lot of unaccustomed downtime. One day, my twin daughters approached me and urged, “Dad, there are some really good doctors on TikTok. You should be one.””

To my surprise, I found that the notion intrigued me. In addition to being open to finding …

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Being an influencer has the potential to be destructive: a physician’s cautionary story