Revolutionizing health care: lessons from Michael Jordan’s partnership with Nike
One of the more-anticipated movie releases in my household this spring was Air, which tells the story of Nike’s now-famous partnership with Michael Jordan. Their landmark shoe deal redefined what it meant to be a professional athlete: players evolved beyond serving as brand ambassadors to become brands unto themselves.
Jordan’s partnership with Nike marked a true industry paradigm shift. I can’t help but feel that health care is also at an …
