Why the physician community is not an insurance product
I recently heard an insurance CEO say at a meeting of our state medical association that “the physician community is our product.” What struck me almost as much as the phrase itself was that no one in the room appeared to challenge it.
Perhaps the phrase was intended as corporate shorthand for network strength, partnership, or market value. But language matters, especially when it comes from institutions that increasingly control payment, …
Why the physician community is not an insurance product
