Why women miss mammograms has nothing to do with awareness

For years, we have told women to get their mammograms. We have wrapped buildings in pink lights. We have filled October with ribbons, walks, campaigns, commercials, survivor stories, and reminders. We have created an entire cultural season around breast cancer awareness. And still, millions of women do not get screened on time.

At some point, we have to ask a more uncomfortable question: What if awareness was never the real problem?

As …

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Why women miss mammograms has nothing to do with awareness