What has leadership accomplished by asking for innovation?
Pick out any company’s mission, vision, and value statement, and you are very likely to find a call to innovate. Companies understand they must produce more high-quality widgets, ideally at a lower cost. Adherence to the status quo will only get in the way of this pursuit: Innovation is the name of the game.
Consider a company that makes cake, and the current version of the cake isn’t selling as well …
