Marcus Welby won’t survive today
An excerpt from So Long, Marcus Welby, M.D.: How Today's Health Care Is Suffocating Independent Physicians - and How Some Changed to Thrive. A 30-ish public-relations executive representing a large, modern physician practice was shaking her head in puzzlement. Her…
An excerpt from So Long, Marcus Welby, M.D.: How Today’s Health Care Is Suffocating Independent Physicians – and How Some Changed to Thrive.
A 30-ish public-relations executive representing a large, modern physician practice was shaking her head in puzzlement.
Her physician client liked to talk about how his practice was not “a Marcus Welby shop,” meaning that its approach and technology reflected the best the 21st century had to …
Marcus Welby won’t survive today


