Corporate naming rights are starting to spread to hospitals
Many stadiums in the country have already lost their identity to corporations – think Gillette Stadium, the FleetCenter, Heinz Field, Lincoln Financial Field etc. Now hospitals are getting into the act:
Already several hospitals have sold corporate naming rights. There is Hasbro Children’s Hospital at Rhode Island Hospital, Morgan Stanley Children’s Hospital of New York-Presbyterian, The Bristol-Myers Squibb Children’s Hospital at Robert Wood Johnson University Hospital in New Jersey, and Mattel Children’s Hospital at the University of California, Los Angeles.
