Selling Exubera to the public

This dog is dying fast, according to Ed Silverman:

Pfizer’s Jeff Kindler promises new DTC ads will be more responsible. Just this week, he debuted a new Celebrex ad that, while lengthy and dull, does emphasize risk. Selling Exubera to the public will be just as challenging. “It’s Not Really A Bong” isn’t a catchy slogan.