“Dr. Drug Rep” is going on a mission to give evidence-based drug talks to physician offices:

I received many helpful suggestions for how to part with my “dirty thirty.” I’ve decided that the most logical solution is to donate time to “counter-detailing,” which is essentially the opposite of giving drug talks. Pioneered as “academic detailing” by Jerry Avorn at Harvard Medical School, counter-detailing involves visiting doctor’s offices and teaching about evidence-based medicine.

Admirable. However, I seriously think it will be hard for him to find an audience without the free lunch.

Update:
I extended an offer for him to come to Nashua, NH to give my practice one of his talks, and he graciously accepted. I’ll keep you posted as to how it goes.