Skip to content
  • About
  • Contact
  • Contribute
  • What Physicians Say
  • My Book
  • Careers
  • Podcast
  • Speaking
KevinMD.com — Social media's leading physician voice
  • All
  • Physician
  • Burnout
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • All
  • Physician
  • Burnout
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
    • All
    • Physician
    • Burnout
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • About
    • Contact
    • Contribute
    • What Physicians Say
    • My Book
    • Careers
    • Podcast
    • Speaking
KevinMD.com — Social media's leading physician voice
  • All
  • Physician
  • Burnout
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
    • All
    • Physician
    • Burnout
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • About
    • Contact
    • Contribute
    • What Physicians Say
    • My Book
    • Careers
    • Podcast
    • Speaking
  • About Kevin Pho, MD, Founder of KevinMD
  • Aging and dementia: what physicians say, in their own words
  • Artificial intelligence: what physicians say, in their own words
  • Be heard on social media’s leading physician voice
  • Cancer: what physicians say, in their own words
  • Children’s health: what pediatricians say, in their own words
  • Contact Kevin
  • COVID-19: what physicians wrote as it happened
  • Custom enhanced author page pricing
  • Diabetes and obesity: what physicians say, in their own words
  • Direct primary care: what physicians say, in their own words
  • DMCA Policy
  • End of life: what physicians say, in their own words
  • Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices
  • GLP-1 drugs: what physicians say about Ozempic and its successors, in their own words
  • Heart disease: what physicians say, in their own words
  • Immigration and medicine: what physicians say about immigrant doctors and immigrant patients, in their own words
  • KevinMD influencer opportunities
  • Medical errors: what physicians say, in their own words
  • Medical ethics: what physicians say, in their own words
  • Medical malpractice: what physicians say, in their own words
  • Medical school: what students and physicians say, in their own words
  • Mental health: what psychiatrists and physicians say, in their own words
  • Nursing: what nurses and physicians say, in their own words
  • Opinion and commentary by KevinMD
  • Opioids: what physicians and pain patients say, in their own words
  • Physician burnout speakers to keynote your conference
  • Physician burnout: what physicians say, in their own words
  • Physician Coaching by KevinMD
  • Physician keynote speaker: Kevin Pho, MD
  • Physician personal finance: what physicians say about their own money, in their own words
  • Physician Speaking by KevinMD: a boutique speakers bureau
  • Physician suicide: what physicians say, in their own words
  • Physicians and administrators: what physicians say about who runs medicine, in their own words
  • Primary care physician in Nashua, NH | Kevin Pho, MD
  • Primary care: what physicians say, in their own words
  • Prior authorization: what physicians say, in their own words
  • Privacy Policy
  • Private equity and corporate medicine: what physicians say, in their own words
  • Race and medicine: what physicians say, in their own words
  • Recommended services by KevinMD
  • Residency: what residents and attendings say, in their own words
  • Scope of practice: what physicians, nurse practitioners, and PAs say, in their own words
  • Subscribe to the KevinMD enhanced author page
  • Subscribe to the newsletter
  • Surgeons and surgery: what surgeons say, in their own words
  • Take-home messages: what physicians say when asked to leave one
  • Terms of Use Agreement
  • Thank you for subscribing to KevinMD
  • Thank you for upgrading to the KevinMD enhanced author page
  • The electronic health record: what physicians say, in their own words
  • Vaccines: what physicians say, in their own words
  • Violence against health care workers: what physicians and nurses say, in their own words
  • What physicians say: the KevinMD records
  • Women in medicine: what women physicians say, in their own words
  • Women’s health: what physicians say, in their own words

If you want to know how well the medicine works, ask the patient

Stan Goldberg
Patient
December 3, 2011
Share
Tweet
Share

It was an invitation that made no sense. I was asked to be a special guest of the South Korean Ministry of Tourism and KMI International, a company that markets medical tourism. Why me, I wondered? As I re-read the invitation, I remembered another strange offer I received in the 1970’s during a tense period in Israeli-Arab relations.

“Hello Dr. Goldberg,” an official from the Jordan Ministry of Education had said. “We’d like to know if you would be interested in coming to Ramallah to conduct a seminar on stuttering therapy this summer.”

At that time I was a Professor in the Communicative Disorders Program at San Francisco State University. The caller said he just finished reading a book I wrote with a colleague on the diagnosis and treatment of stuttering. When I declined, saying I always spent the summer with my family, he offered to bring them to Ramallah with me. As he explained the training program they envisioned, I knew I couldn’t do it alone. I asked if I could bring my co-author, Richard Culatta.

“Of course,” he said.

I called Rich and explained the proposal. After numerous “ah-ahs,” and “I see’s,” Rich said, “So let me see if I have this straight. In the middle of one of the most tense periods between the Arab world and Israel, an official from Jordon invites you, Stan Goldberg to come to his country. And when you decline, he sweetens the pot by offering to bring the entire Goldberg family.“ For whatever reason, I saw nothing alarming about the offer. “Alright, I’ll come,” Rich said, “But when we exit the plane, I’ll be wearing the tee-shirt that says, “I’m not the Jew.”

The invitation

I thought about that 40-year-old invitation as I reread the email from Curtis Poling, the Chief Advisor to KMI International. In the morning there would be an official ceremony at the Proton Beam Therapy (PBT) facility, then, for the remainder of the day informational sessions with the medical staff. I had convinced myself in the 1970’s that the official didn’t realize “Goldberg” was unequivocally a Jewish name and in 2010 I was sure Curtis believed I was a medical doctor. I emailed back that he made a mistake since I wasn’t a physician, but rather someone with a Ph.D. in speech-language pathology. My mother had a simple way of explaining my occupation to her friends. “No, he’s not a real doctor. Not the kind that helps people. He does something with children’s tongues.”

I was certain that Curtis was just as much in the dark about what I did as was my mother. But he wrote back stating it wasn’t a mistake. I was invited because of my publications on the health crisis in the United States and experience as a prostate cancer survivor. I accepted and looked forward to a relaxing six days in South Korea.

“How was it?” my wife asked when I returned.

“Gracious, chilling, delightful, jubilant, spiritual, and complicated,” I said.

The first five emotions

I’m not known for being a “gusher.” I try to speak and write with moderation, even when I passionately believe in something. But that’s not possible when I think about South Korea. During my stay I experienced a roller coaster ride of emotions.

There was the continuous graciousness of the Korean people and expressions of dignity arising from the richness of their ancient culture.

I was chilled, as my pedestrian knowledge of the North-South conflict was replaced with palpable tension, when, as I stood in a building where the demarcation line divided the North from the South, a North Korean guard, no more than 10 feet away, stared at me through a window with more hatred than I experienced during the march from Selma to Montgomery in 1964.

I was delighted, spending a morning with a staff member of KMI International who told me about her life as she drove me through Seoul in search of bamboo flutes.

I became jubilant, walking into a four-seat restaurant ordering breakfast in English (which the elderly owner didn’t understand) and having my unintelligible words transformed into an amazingly delicious bowl of bubbling pig’s innards and vegetables that I ate as we watched a Korean game show and laughed hysterically.

ADVERTISEMENT

And finally, I glowed in the spirituality that engulfed me as I dedicated one of my new flutes and an improvised song to a four-story tall statue of the Buddha as the sun rose behind a 1000-year-old Monastery complex.

The complicated part

As I learned about PBT my euphoria disintegrated. Not because of the therapy or anything I heard, but because discussions of therapy options brought back memories of a 7-year-old medical decision I made that effected my life. PBT is one of various approaches for the treatment of prostate cancer as well as other cancers where a tumor is present. It is not a treatment option for me now since my tumor along with the prostate in which it was partially encased were removed seven years ago.

At the time of my decision, PBT was still thought by many in the medical community as experimental. My cancer was too aggressive for watchful waiting and with a Gleason score of 7, the use of radioactive seeds was not appropriate. The only options left were either surgery or external beam radiation.

Without any medical training, I had to make a decision that would effect the quality and possibly the length of my life. What I knew came from medical journals, anecdotal stories told by men with prostate cancer, and unsubstantiated claims made on the internet. I decided to contact a highly respected oncologist in San Francisco.

“Well, it’s six-of-one, half-a-dozen of the other,” he said when comparing the benefits of surgery and external beam radiation. I wasn’t impressed with folksy wisdom coming from a graduate of the Harvard School of Medicine.

“With surgery you have a 85% probability of surviving at least five years. With external beam radiation you have an 81% probability.”

He leaned back in his chair as if waiting for me to look relieved. Although I liked the 85 and the 81 percentage figures, my mind was drawn to the percentage of failures. For those of us with a potentially deadly form of cancer, it’s hardly a “half-empty, half-full” sophism. What we experience looking at “non-survival” figures can be as frightening as what I saw on the face of the North Korean guard.

“With my cancer,” I said, “which of the two failure groups do I have the greatest probability of falling into?” When he couldn’t answer my question, I persisted. “So are you saying that if I die, I chose the wrong treatment?” He was even less pleased with that question.

How could I be expected to intelligently choose the best treatment when knowledgeable members of the medical community were reluctant to take a position based on existing data? And if I would have known about PBT, would I have chosen it, rather than surgery or external radiation? If I had chosen PBT, it would have been a wrong decision, since my cancer had already spread outside of the prostate gland into the surrounding tissue and into one lymph gland. It’s detection was only possible with the surgery option. And since PBT only targets the tumor and an area between 1 and 2 centimeters surrounding it, the cancer would have remained.

That was seven years ago. And as I learned in South Korea, my question to the oncologist is still unanswered. Yet, the answer is as pressing today for the 230,000 men in the United States diagnosed annually with prostate cancer as it was for me. As someone who was steeped in a tradition of clinical research, I wanted to base my decision on data, but was left with anecdotal evidence.

There is much that has been written about the benefits of PBT including its minimal sides effects, something that for those of us with any form of cancer is as important as longevity. And for someone without insurance, or whose insurance company won’t cover it, treatment at one third to one half of the cost in the States becomes attractive. In some cases, financing is even available. As promising as PBT is, I was still struck with the absence of solid data that people with cancer need if they are to make “informed decisions” about their treatment.

According to the medical staff at the National Cancer Center in Seoul, compelling comparative outcome data is still absent—not only for PBT but for most other intervention protocols. Without boring you with details, the type of outcome data thought “relevant” to many medical researchers is difficult to obtain since it would involve treatment versus no treatment. While scientifically appropriate, it would be unethical to withhold treatment from someone with a treatable deadly condition.

With insufficient comparative data, adherents of each approach defend what they do, more on past experience and less on comprehensive research. While failures are statistically small with all approaches, nobody is still able to tell those of us with the disease who will fall into a failure group—that is, until we die.

The legacy of seven years

The questions I posed seven years ago to the oncologist still can’t be definitively answered today, and other questions dealing with quality of life issues are rarely addressed as appropriate for cancer research.

One often hears the mantra that consumers need to be proactive and be intimately involved in the medical decisions that effect their lives. I agree, but decisions should be based on solid evidence, not just personal conviction.

Years ago, when I was doing stuttering therapy, a client was adamant about going through “rebirthing” therapy as a way of experiencing the moment when he began to stutter. I didn’t say, “Well, if that’s your choice, fine,” or “six-of-one, half-a-dozen of the other.” I told him the therapy was ludicrous.

I would like to think that treatment is driven by research, but I’m not convinced of that. If it was, then comparative studies looking at longevity and quality of life would be more rigorously investigated. Regardless of why these questions are not adequately addressed, I believe those of us with cancer are being ill-served.

There’s an old Arabic saying, “If you want to know how well the medicine works, don’t ask the doctor, ask the patient.” To paraphrase this wise thought, if the medical community wants to know what’s important to address in prostate cancer research, don’t just ask a disease-free 35-year-old researcher; involve those of us whose lives have been changed by cancer.

Without sounding like a travel agent or a specific treatment advocate, I believe South Korea is a country where one’s spirit can soar and PBT is a cancer treatment protocol worth investigating for anyone with a solid mass tumor.

But despite my many transformative experiences, I’m still haunted by the question “Would I have chosen PBT over surgery?” I don’t have the foggiest idea what I would have done seven years ago if I added PBT to the mix of treatment protocols I didn’t fully understand.

Unfortunately, what I find tragic today is that most men facing treatment for prostate cancer are just as confused as I was seven years ago. Asking patients to choose the intervention that will have consequences effecting the quality and length of their lives is often a cop-out for the medical community. Patient involvement doesn’t negate physician responsibility for the decision. Nor should research be confined to the easier, cleaner approaches of studying cancer. Unlike pure research, our lives are messy and there needs to be a bridge between the two. I often wonder if anyone in the medical community is listening.

Stan Goldberg is a writer and cancer survivor.

Submit a guest post and be heard on social media’s leading physician voice.

Prev

Why doctors need Hollywood

December 3, 2011 Kevin 0
…
Next

A complete guide to planning a social media presence for healthcare

December 3, 2011 Kevin 27
…

Tagged as: Oncology and Hematology, Patients

< Previous Post
Why doctors need Hollywood
Next Post >
A complete guide to planning a social media presence for healthcare

 

ADVERTISEMENT

More in Patient

  • Patient communication ends when the patient understands

    Diane Bruno
  • Book publishing scams took $7,500 from me by wire transfer

    Richard A. Lawhern, PhD
  • Cosmetic dentistry abroad is not about the lowest price

    Anna Estrin
  • There’s no one to drive your patient home

    Denise Reich
  • Dying is a selfish business

    Nancie Wiseman Attwater
  • A story of a good death

    Carol Ewig
  • Most Popular

  • Past Week

    • Retirement isn’t the end of medicine, it’s a second act [PODCAST]

      The Podcast by KevinMD | Podcast
    • The conflict of interest that discloses as nothing

      Martha Rosenberg | Medications
    • Surgical judgment: the skill no one sees from the gallery

      Mustafa Kemal Çalık, MD | Physician
    • Why haven’t ambient AI scribes boosted productivity?

      Karan Kanwar | Health Technology
    • Why exhaustion can make you see things that aren’t there [PODCAST]

      The Podcast by KevinMD | Podcast
    • Physician well-being is not an individual problem

      Heather Buckley | Conditions and Diseases
  • Past 6 Months

    • Why CDC opioid guidelines get the overdose data wrong

      Richard A. Lawhern, PhD | Conditions and Diseases
    • Retirement isn’t the end of medicine, it’s a second act [PODCAST]

      The Podcast by KevinMD | Podcast
    • Sensory processing in autism and the brain’s volume control

      Josette Pelatan, PhD | Conditions and Diseases
    • What maternity care deserts cost a town

      Manisha Kaliaperumal | Health Policy
    • Why medicine needs a national physician license now

      Vaishali Popat, MD, MPH | Physician
    • A cold cost $945. The cost of primary care is broken.

      Susan Newman, MD | Physician
  • Recent Posts

    • Why exhaustion can make you see things that aren’t there [PODCAST]

      The Podcast by KevinMD | Podcast
    • 3 reforms to counter wellness influencers in practice

      Farid Sabet-Sharghi, MD | Physician
    • Shift work and circadian rhythms shape the 24/7 workplace

      Deepak Gupta, MD | Conditions and Diseases
    • Paid for twice

      Physicians paid for G2211 twice. Most never bill it.

      Michael Duben, MD | Physician Finance
    • The next child

      Medicaid managed care and the case for mutual stewardship

      Steven Merahn, MD | Health Policy
    • Choosing a limb lengthening surgeon requires accountability

      Hrayr Basmajian, MD | Physician

Subscribe to KevinMD and never miss a story!

Get free updates delivered free to your inbox.


Find jobs at
Careers by KevinMD.com

Search thousands of physician, PA, NP, and CRNA jobs now.

Learn more

View 2 Comments >

Founded in 2004 by Kevin Pho, MD, KevinMD.com is the web’s leading platform where physicians, advanced practitioners, nurses, medical students, and patients share their insight and tell their stories.

Social

  • Like on Facebook
  • Follow on Twitter
  • Connect on Linkedin
  • Subscribe on Youtube
  • Instagram

ADVERTISEMENT

  • Most Popular

  • Past Week

    • Retirement isn’t the end of medicine, it’s a second act [PODCAST]

      The Podcast by KevinMD | Podcast
    • The conflict of interest that discloses as nothing

      Martha Rosenberg | Medications
    • Surgical judgment: the skill no one sees from the gallery

      Mustafa Kemal Çalık, MD | Physician
    • Why haven’t ambient AI scribes boosted productivity?

      Karan Kanwar | Health Technology
    • Why exhaustion can make you see things that aren’t there [PODCAST]

      The Podcast by KevinMD | Podcast
    • Physician well-being is not an individual problem

      Heather Buckley | Conditions and Diseases
  • Past 6 Months

    • Why CDC opioid guidelines get the overdose data wrong

      Richard A. Lawhern, PhD | Conditions and Diseases
    • Retirement isn’t the end of medicine, it’s a second act [PODCAST]

      The Podcast by KevinMD | Podcast
    • Sensory processing in autism and the brain’s volume control

      Josette Pelatan, PhD | Conditions and Diseases
    • What maternity care deserts cost a town

      Manisha Kaliaperumal | Health Policy
    • Why medicine needs a national physician license now

      Vaishali Popat, MD, MPH | Physician
    • A cold cost $945. The cost of primary care is broken.

      Susan Newman, MD | Physician
  • Recent Posts

    • Why exhaustion can make you see things that aren’t there [PODCAST]

      The Podcast by KevinMD | Podcast
    • 3 reforms to counter wellness influencers in practice

      Farid Sabet-Sharghi, MD | Physician
    • Shift work and circadian rhythms shape the 24/7 workplace

      Deepak Gupta, MD | Conditions and Diseases
    • Paid for twice

      Physicians paid for G2211 twice. Most never bill it.

      Michael Duben, MD | Physician Finance
    • The next child

      Medicaid managed care and the case for mutual stewardship

      Steven Merahn, MD | Health Policy
    • Choosing a limb lengthening surgeon requires accountability

      Hrayr Basmajian, MD | Physician

Copyright © 2026 KevinMD.com | Powered by Astra WordPress Theme

  • Terms of Use Agreement
  • Privacy Policy
  • DMCA Policy
All Content © KevinMD, LLC
Site by Outthink Group

If you want to know how well the medicine works, ask the patient
2 comments

Comments are moderated before they are published. Please read the comment policy.

Loading Comments...