Skip to content
  • About
  • Contact
  • Contribute
  • Book
  • Careers
  • Podcast
  • Recommended
  • Speaking
KevinMD
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
    • All
    • Physician
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • Video
    • About
    • Contact
    • Contribute
    • Book
    • Careers
    • Podcast
    • Recommended
    • Speaking
KevinMD
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
    • All
    • Physician
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • Video
    • About
    • Contact
    • Contribute
    • Book
    • Careers
    • Podcast
    • Recommended
    • Speaking
  • About KevinMD | Kevin Pho, MD
  • Be heard on social media’s leading physician voice
  • Contact Kevin
  • Discounted enhanced author page
  • DMCA Policy
  • Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices
  • Group vs. individual disability insurance for doctors: pros and cons
  • KevinMD influencer opportunities
  • Opinion and commentary by KevinMD
  • Physician burnout speakers to keynote your conference
  • Physician Coaching by KevinMD
  • Physician keynote speaker: Kevin Pho, MD
  • Physician Speaking by KevinMD: a boutique speakers bureau
  • Primary care physician in Nashua, NH | Doctor accepting new patients
  • Privacy Policy
  • Recommended services by KevinMD
  • Terms of Use Agreement
  • Thank you for subscribing to KevinMD
  • Thank you for upgrading to the KevinMD enhanced author page
  • The biggest mistake doctors make when purchasing disability insurance
  • The doctor’s guide to disability insurance: short-term vs. long-term
  • The KevinMD ToolKit
  • Upgrade to the KevinMD enhanced author page
  • Why own-occupation disability insurance is a must for doctors

Customer service in health care: Does AIDET really work?

Janice Boughton, MD
Physician
February 1, 2016
Share
Tweet
Share

Mnemonics can be incredibly cool. When I was in medical school, there was just too much stuff to remember and memory aids were so very helpful. Most specifically I refer to the vile and inappropriate one that helped me remember the cranial nerves which I remember to this day and will not share in print.

In ancient times orators used memory palaces to memorize long speeches or poems, associating words with familiar and sometimes bizarre images. All this is to say that I have nothing against a good mnemonic. Lately though, as I have struggled to memorize a new acronym which is supposed to be good for me, I’ve been thinking about what makes a mnemonic good and what makes one annoyingly terrible.

The most irritating mnemonic in recent experience is probably the “Hs and Ts” from advanced cardiac life support (ACLS). When a person’s heart has ceased to be able to sustain life or blood pressure, we use a memorized sequence of interventions to resuscitate them, the ACLS protocol. Ideally, we would all be fast enough and coolly competent and use our diagnostic skills and knowledge of treatment to rapidly and effectively help the patient recover in short order. The fact is that, for most of us, a cardiac arrest occurs rather infrequently and is associated with enough anxiety that, without a good solid script, shared with a treating team, we might just stand around and flap our hands and mumble. With the script, we sometimes are able to restore a functional cardiac rhythm in time to keep from irrevocably damaging the brain.

But if we try the usual maneuvers and nothing works, we are encouraged to think of the Hs and Ts. I have studied this for years and still I find that these letters do not help me much at all. That is because humans are not good at thinking of many things that start with the same letter. That’s why the game Scattergories is actually challenging. A mnemonic has to be really good to work in a life and death situation.

In order to help me maybe remember the Hs and Ts again, here they are.: If a person persists in being dead despite your best efforts they may have: hypoxia, hypovolemia, high hydrogen ion (acidosis), hypothermia, thrombosis of the coronary or pulmonary circulation, tamponade, tension pneumothorax or toxins (poisoning.) And don’t you forget it!

The other annoying acronym is AIDET, a communication tool introduced by healthcare consultants the Studer group to help improve patient satisfaction. The Studer Group arose out of the experience of Quint Studer in using a business model to improve patient and employee satisfaction in a failing hospital. Many hospitals could use help and Studer techniques have become very well accepted by management in hospitals, though somewhat less enthusiastically by clinical staff, who right or wrong do not feel like they need a script in order to communicate.

AIDET stands for acknowledge, introduce, duration, explanation and thank you. As a grammar police person, I resent the fact that these are different parts of speech. Two are verbs, two are nouns, and the last one is two words that make up a sentence. If one does by some chance memorize the words the problem may reasonably arise that they don’t actually tell one what to do. After attending a workshop, one might learn that one is supposed to say, “Good morning, Mr. Qwerty. My name is … I’ll be working with you today in what I hope is your most awesome and joyful healthcare experience ever. In 15 minutes your anesthesiologist, Dr. … will be in to assess you for your surgery scheduled for 2 p.m. today. You will not be able to eat prior to surgery, but we will be happy to get you a late tray when you return. Thank you for allowing us to work with you today. We know you have many choices, and we are happy you chose our hospital.”

AIDET is not entirely bad. Maybe it’s not mostly bad. But it is also not great. First the acronym/mnemonic: It doesn’t work. That’s one reason why hospitals have to get their employees to attend practice sessions to absorb it.  And they do. I have failed to attend a practice session myself and, once I get back from Africa, I will likely need to do remedial work. A good mnemonic is ABC for airway, breathing, circulation, the recently replaced beginning of cardiopulmonary resuscitation (now CAB.) Or, “righty tighty, lefty loosey” for opening a valve.

Using AIDET to remember to recognize a patient, introduce oneself, explain what will happen and when and express gratitude of some sort is like grabbing for a cement life preserver. Maybe “who, what, when, where, why and hurray for you” or something goofy like that could work. The AIDET acronym is actually copyright protected so maybe that’s why they push it — if you use it you have to pay Studer Group.

Also, the content and the concept is less than great. I accept that doctors and nurses often need to slow down and introduce themselves and explain what’s going to happen, also to affirm the worth and dignity of the patient. But we need to do it in our own way, otherwise we lose our own dignity and will fail to notice what this patient needs at this particular moment. Patients will also start to notice that we are talking strangely.

Janice Boughton is a physician who blogs at Why is American health care so expensive?

Image credit: Shutterstock.com

Prev

Stop MOC: An open letter to the American Board of Pediatrics

January 31, 2016 Kevin 21
…
Next

We need to demand technology that lets doctors be doctors

February 1, 2016 Kevin 13
…

Tagged as: Hospital-Based Medicine

< Previous Post
Stop MOC: An open letter to the American Board of Pediatrics
Next Post >
We need to demand technology that lets doctors be doctors

ADVERTISEMENT

More by Janice Boughton, MD

  • Why physicians should start thinking about climate change

    Janice Boughton, MD
  • An experiment in removing the heart from medicine

    Janice Boughton, MD
  • The politics and commercialization of fecal transplants

    Janice Boughton, MD

Related Posts

  • How social media can help or hurt your health care career

    Health eCareers
  • Health care is not a service commodity

    Peter Spence, MD, MBA
  • Why health care replaced physician care

    Michael Weiss, MD
  • Turn physicians into powerful health care influencers

    Kevin Pho, MD
  • Health care needs more physician CEOs

    Alexi Nazem, MD
  • The health care system will cause its own physician shortage

    Advait Suvarnakar and Aashka Suvarnakar

More in Physician

  • Future of AI in medicine: Will algorithms replace doctors?

    Patrick Hudson, MD
  • The hidden cost of medical board regulation and prosecutorial overreach

    Kayvan Haddadan, MD
  • Agentic AI: the key to saving annual preventive exams

    Sara Pastoor, MD
  • Reviewing locum tenens agreements: Look beyond the hourly rate

    Sriman Swarup, MD, MBA
  • Physician burnout: Finding peace in a broken health care system

    Jessica Singh, MD
  • Understanding the 4 models of health care: Where the U.S. fits

    Howard Smith, MD
  • Most Popular

  • Past Week

    • Menstrual health in medicine: Addressing the gender gap in care

      Cynthia Kumaran | Conditions
    • Single-payer health care vs. market-based solutions: an economic reality check

      Allan Dobzyniak, MD | Policy
    • When the doctor becomes the patient: a breast cancer journey

      Amy E. Sanders, MD | Conditions
    • Waiting for the system to change causes burnout [PODCAST]

      The Podcast by KevinMD | Podcast
    • The honest broker in pediatrics: Building the medical home

      Ronald L. Lindsay, MD | Physician
    • ATTR-CM screening: the missing link in heart failure diagnosis

      Radhesh K. Gupta | Conditions
  • Past 6 Months

    • Missed diagnosis visceral leishmaniasis: a tragedy of note bloat

      Arthur Lazarus, MD, MBA | Conditions
    • Alex Pretti: a physician’s open letter defending his legacy

      Mousson Berrouet, DO | Physician
    • Health care as a human right vs. commodity: Resolving the paradox

      Timothy Lesaca, MD | Physician
    • The American Board of Internal Medicine maintenance of certification lawsuit: What physicians need to know

      Brian Hudes, MD | Physician
    • Why voicemail in outpatient care is failing patients and staff

      Dan Ouellet | Tech
    • AI-enabled clinical data abstraction: a nurse’s perspective

      Pamela Ashenfelter, RN | Tech
  • Recent Posts

    • Curing U.S. health care: Why a fair health tax is the answer

      Kevin | Policy
    • Uterine aging plays a critical hidden role in IVF outcomes [PODCAST]

      The Podcast by KevinMD | Podcast
    • A tribute to an oncologist: the power of mentorship in medicine

      Dr. Damane Zehra | Conditions
    • Marijuana rescheduling: Why the medical community’s silence is dangerous

      Farid Sabet-Sharghi, MD | Meds
    • Future of AI in medicine: Will algorithms replace doctors?

      Patrick Hudson, MD | Physician
    • Why PAs are masters in medicine, not competitors to MDs

      Chidalu Mbonu, MPH | Education

Subscribe to KevinMD and never miss a story!

Get free updates delivered free to your inbox.


Find jobs at
Careers by KevinMD.com

Search thousands of physician, PA, NP, and CRNA jobs now.

Learn more

View 8 Comments >

Founded in 2004 by Kevin Pho, MD, KevinMD.com is the web’s leading platform where physicians, advanced practitioners, nurses, medical students, and patients share their insight and tell their stories.

Social

  • Like on Facebook
  • Follow on Twitter
  • Connect on Linkedin
  • Subscribe on Youtube
  • Instagram

ADVERTISEMENT

  • Most Popular

  • Past Week

    • Menstrual health in medicine: Addressing the gender gap in care

      Cynthia Kumaran | Conditions
    • Single-payer health care vs. market-based solutions: an economic reality check

      Allan Dobzyniak, MD | Policy
    • When the doctor becomes the patient: a breast cancer journey

      Amy E. Sanders, MD | Conditions
    • Waiting for the system to change causes burnout [PODCAST]

      The Podcast by KevinMD | Podcast
    • The honest broker in pediatrics: Building the medical home

      Ronald L. Lindsay, MD | Physician
    • ATTR-CM screening: the missing link in heart failure diagnosis

      Radhesh K. Gupta | Conditions
  • Past 6 Months

    • Missed diagnosis visceral leishmaniasis: a tragedy of note bloat

      Arthur Lazarus, MD, MBA | Conditions
    • Alex Pretti: a physician’s open letter defending his legacy

      Mousson Berrouet, DO | Physician
    • Health care as a human right vs. commodity: Resolving the paradox

      Timothy Lesaca, MD | Physician
    • The American Board of Internal Medicine maintenance of certification lawsuit: What physicians need to know

      Brian Hudes, MD | Physician
    • Why voicemail in outpatient care is failing patients and staff

      Dan Ouellet | Tech
    • AI-enabled clinical data abstraction: a nurse’s perspective

      Pamela Ashenfelter, RN | Tech
  • Recent Posts

    • Curing U.S. health care: Why a fair health tax is the answer

      Kevin | Policy
    • Uterine aging plays a critical hidden role in IVF outcomes [PODCAST]

      The Podcast by KevinMD | Podcast
    • A tribute to an oncologist: the power of mentorship in medicine

      Dr. Damane Zehra | Conditions
    • Marijuana rescheduling: Why the medical community’s silence is dangerous

      Farid Sabet-Sharghi, MD | Meds
    • Future of AI in medicine: Will algorithms replace doctors?

      Patrick Hudson, MD | Physician
    • Why PAs are masters in medicine, not competitors to MDs

      Chidalu Mbonu, MPH | Education

MedPage Today Professional

An Everyday Health Property Medpage Today

Copyright © 2026 KevinMD.com | Powered by Astra WordPress Theme

  • Terms of Use | Disclaimer
  • Privacy Policy
  • DMCA Policy
All Content © KevinMD, LLC
Site by Outthink Group

Customer service in health care: Does AIDET really work?
8 comments

Comments are moderated before they are published. Please read the comment policy.

Loading Comments...