Skip to content
  • About
  • Contact
  • Contribute
  • My Book
  • Careers
  • Podcast
  • Transcripts
  • Speaking
KevinMD
  • All
  • Physician
  • Burnout
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • All
  • Physician
  • Burnout
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
    • All
    • Physician
    • Burnout
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • About
    • Contact
    • Contribute
    • My Book
    • Careers
    • Podcast
    • Transcripts
    • Speaking
KevinMD
  • All
  • Physician
  • Burnout
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
    • All
    • Physician
    • Burnout
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • About
    • Contact
    • Contribute
    • My Book
    • Careers
    • Podcast
    • Transcripts
    • Speaking
  • About Kevin Pho, MD, Founder of KevinMD
  • Be heard on social media’s leading physician voice
  • Contact Kevin
  • Custom enhanced author page pricing
  • DMCA Policy
  • Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices
  • KevinMD influencer opportunities
  • Opinion and commentary by KevinMD
  • Physician burnout speakers to keynote your conference
  • Physician Coaching by KevinMD
  • Physician keynote speaker: Kevin Pho, MD
  • Physician Speaking by KevinMD: a boutique speakers bureau
  • Primary care physician in Nashua, NH | Kevin Pho, MD
  • Privacy Policy
  • Recommended services by KevinMD
  • Terms of Use Agreement
  • Thank you for subscribing to KevinMD
  • Thank you for upgrading to the KevinMD enhanced author page
  • Upgrade to the KevinMD enhanced author page

Rethinking consent in the age of Facebook and Cambridge Analytica

Peter F. Nichol, MD, PhD
Social Media in Medicine
May 27, 2018
Share
Tweet
Share

As physicians and particularly surgeons, we deal with consent all the time. The process can be complex particularly for pediatric surgeons because we obtain it from the parents and the participation of the child in that process varies. For example, it is not unusual to be confronted with a parent who wants their child to undergo an elective operation. Yet that child, being 15 years-old, may have zero interest in submitting themselves to that procedure. The other end of the spectrum can be vexing as well when you have a power of attorney/family member trying to make medical-legal decisions for a demented, legally incompetent elderly patient.

Consent is something physicians do well. The forms must be written in plain English and are only two pages long. Many institutions require that the procedure to be performed be stated in layman’s terms. For instance, a laparoscopic hernia repair is described as, “Repairing a hole in the muscular wall of the lower abdomen with an artificial mesh using tiny incisions and a camera.” The risks are stated in plain English too: “infections, bleeding, poking a hole in the bowel, etc. …” Furthermore, we physicians must verbally explain the procedure to the consentee and allow them to ask clarifying questions. If we do this over the phone, we must have a third party confirm that they understand what they are consenting to, and whether all their questions have been answered. Finally, you cannot consent someone for something that is unethical. Thus, procedures are only undertaken when the benefits outweigh the risks.

Of course, there is room for improvement.

For example, we could confirm the consentee’s comprehension of risks through a series of multiple-choice questions prior to them signing the consent form. Formalizing such a strategy into the electronic medical record would strengthen patient autonomy through teach-back and minimize the likelihood of misunderstandings and errors that lead to medical-legal hazard.

That being said, medical consent is the state of the art when compared to the “I agree” buttons we click on Facebook or any other electronic media tempting us with freebies in exchange for our personal information. With these electronic interactions, there is no face-to-face confirmation, there is no time allowed for questions and there is no interrogations of the depth of the consentee’s comprehension of the risks of what they are consenting to.

Do you think any of the 80 million people who answered the Cambridge Analytica app were appraised of the risk that their information would be specifically used to influence them during the last presidential election by taking advantages of their biases? And unlike a surgical consent where there can be unforeseen complications, this complication or risk was the exact intent of the Cambridge Analytica app. This would be the equivalent of me obtaining consent to shoot someone in the chest and tell them that the technology we are using is only to create a minor superficial wound on the skin all the while not mentioning the intent is to kill them.

Of course, it is not just social media. Have you ever tried to read the ten to twenty pages of legalese crap that barely passes as intelligible English in a prospectus from a mutual fund? All these documents are written with one objective in mind, to protect the consenter, not the consentee.

In health care, the consent form is there to protect both parties.

So where do we go now that this problem is out in the open?

How about mandating that social media companies and other personal data harvesters ask and document the responses to a series of multiple-choice questions on the risks prior to someone signing their consent form? This will determine the consentee’s level of understanding of what they are consenting to. And they must score 100 percent before they can hit the “I agree” button? Sure desperate and disinterested consentees can always game this process to their own detriment, but in the meantime, we need to protect the rest of society.

Peter F. Nichol is chief medical officer, Medaware Systems.

Image credit: Shutterstock.com

Prev

A missed opportunity to fix drug pricing

May 27, 2018 Kevin 11
…
Next

The Medicare merry-go-round in geriatric psychiatry

May 28, 2018 Kevin 14
…

Tagged as: Physicians on Facebook, Practice Management

< Previous Post
A missed opportunity to fix drug pricing
Next Post >
The Medicare merry-go-round in geriatric psychiatry

ADVERTISEMENT

More by Peter F. Nichol, MD, PhD

  • A better way of using Lyft and Uber in health care

    Peter F. Nichol, MD, PhD
  • If academic medicine is to avoid becoming academic, it must prioritize patient care

    Peter F. Nichol, MD, PhD
  • Will Buffet, Bezos, and Dimon be able to control health care costs?

    Peter F. Nichol, MD, PhD

Related Posts

  • Join the KevinMD Facebook group for physicians

    Kevin Pho, MD
  • Beware of food sensitivity tests on Facebook

    Roy Benaroch, MD
  • Understanding consent-to-settle in your malpractice insurance policy

    Jennifer Wiggins
  • The tide is turning: a pro-vaccine Facebook thread

    Dyan Hes, MD
  • Facebook has become a dangerous platform for misinformation. Or has it?

    Mark Tosca, DO
  • Bridging the gap: medical training in the digital age

    Nathaniel Fleming

More in Social Media in Medicine

  • 3 changes physicians on social media need from institutions

    Trisha Majumdar
  • Why health influencers shape patients, not prescriptions

    Timothy Lesaca, MD
  • LinkedIn for physicians is not optional in 2026

    Muhamad Aly Rifai, MD
  • Social media’s impact on the nursing workforce and student enrollment

    Lynne Moronski, PhD, MPA, RN
  • Scammers stole my doctor identity on Facebook

    Tiffany Troso-Sandoval, MD
  • First impressions happen online—not in your exam room

    Sara Meyer
  • Most Popular

  • Past Week

    • The case for an AI-native health care platform

      Brian Hudes, MD | Health Technology
    • EMR errors get blamed on physicians, not systems

      Dennis Hursh, Esq | Health Policy
    • Why we know the model’s name but not the surgeon’s

      Anna Estrin | Conditions and Diseases
    • Why doctors burn out connecting with patients, and how to fix it [PODCAST]

      The Podcast by KevinMD | Podcast
    • Nursing during the Holocaust, one IV at a time

      Dr. Jonathan Hammel | Physician
    • Corporate practice of medicine vs. the golden days

      Edmond Cabbabe, MD | Physician
  • Past 6 Months

    • The MCAT requirement persists as a norm, not as a tool

      Aniruth Ananthanarayanan | Medical Education
    • Polycystic ovary syndrome is more than ovarian

      Oluyemisi Famuyiwa, MD | Conditions and Diseases
    • DEA fear is reshaping how doctors prescribe

      Ronald L. Lindsay, MD | Physician
    • Telemedicine as a career, not a side gig

      AIR Physician Academy | Physician
    • Social media told her to abort her Turner syndrome baby

      Stephanie Waggel, MD | Conditions and Diseases
    • Why physicians miss business owner stress in patients

      Timothy Lesaca, MD | Physician
  • Recent Posts

    • Why doctors burn out connecting with patients, and how to fix it [PODCAST]

      The Podcast by KevinMD | Podcast
    • Why I say no during a cosmetic surgery consultation

      Richard V. Balikian, MD | Physician
    • The generalist physician hiding in every specialist

      Farid Sabet-Sharghi, MD | Physician
    • Post-traumatic growth is not just cognitive reframing

      Josette Pelatan, PhD | Conditions and Diseases
    • Vaccine hesitancy is a language problem, not just science

      Lindsey Sachs, Lauren Brick, and Vijay Rajput, MD | Conditions and Diseases
    • Why acts of kindness make you measurably happier

      Kayvan Haddadan, MD | Conditions and Diseases

Subscribe to KevinMD and never miss a story!

Get free updates delivered free to your inbox.


Find jobs at
Careers by KevinMD.com

Search thousands of physician, PA, NP, and CRNA jobs now.

Learn more

View 1 Comments >

Founded in 2004 by Kevin Pho, MD, KevinMD.com is the web’s leading platform where physicians, advanced practitioners, nurses, medical students, and patients share their insight and tell their stories.

Social

  • Like on Facebook
  • Follow on Twitter
  • Connect on Linkedin
  • Subscribe on Youtube
  • Instagram

ADVERTISEMENT

  • Most Popular

  • Past Week

    • The case for an AI-native health care platform

      Brian Hudes, MD | Health Technology
    • EMR errors get blamed on physicians, not systems

      Dennis Hursh, Esq | Health Policy
    • Why we know the model’s name but not the surgeon’s

      Anna Estrin | Conditions and Diseases
    • Why doctors burn out connecting with patients, and how to fix it [PODCAST]

      The Podcast by KevinMD | Podcast
    • Nursing during the Holocaust, one IV at a time

      Dr. Jonathan Hammel | Physician
    • Corporate practice of medicine vs. the golden days

      Edmond Cabbabe, MD | Physician
  • Past 6 Months

    • The MCAT requirement persists as a norm, not as a tool

      Aniruth Ananthanarayanan | Medical Education
    • Polycystic ovary syndrome is more than ovarian

      Oluyemisi Famuyiwa, MD | Conditions and Diseases
    • DEA fear is reshaping how doctors prescribe

      Ronald L. Lindsay, MD | Physician
    • Telemedicine as a career, not a side gig

      AIR Physician Academy | Physician
    • Social media told her to abort her Turner syndrome baby

      Stephanie Waggel, MD | Conditions and Diseases
    • Why physicians miss business owner stress in patients

      Timothy Lesaca, MD | Physician
  • Recent Posts

    • Why doctors burn out connecting with patients, and how to fix it [PODCAST]

      The Podcast by KevinMD | Podcast
    • Why I say no during a cosmetic surgery consultation

      Richard V. Balikian, MD | Physician
    • The generalist physician hiding in every specialist

      Farid Sabet-Sharghi, MD | Physician
    • Post-traumatic growth is not just cognitive reframing

      Josette Pelatan, PhD | Conditions and Diseases
    • Vaccine hesitancy is a language problem, not just science

      Lindsey Sachs, Lauren Brick, and Vijay Rajput, MD | Conditions and Diseases
    • Why acts of kindness make you measurably happier

      Kayvan Haddadan, MD | Conditions and Diseases

MedPage Today Professional

An Everyday Health Property Medpage Today

Copyright © 2026 KevinMD.com | Powered by Astra WordPress Theme

  • Terms of Use | Disclaimer
  • Privacy Policy
  • DMCA Policy
All Content © KevinMD, LLC
Site by Outthink Group

Rethinking consent in the age of Facebook and Cambridge Analytica
1 comments

Comments are moderated before they are published. Please read the comment policy.

Loading Comments...