Digital noise in health care is fragmenting clinical focus
Walk into any exam room today, and you’ll find more than a conversation between a clinician and a patient. Behind every visit is a steady stream of digital interactions: marketing messages, electronic health record (EHR) alerts, patient portal messages, pharmacy notifications, clinical decision support prompts, and administrative tasks, all competing for a clinician’s attention. Health care professional (HCP) media is more than just banner advertising; when delivered thoughtfully, it is …
Digital noise in health care is fragmenting clinical focus
