Why can e-cigarettes advertise on TV?
Why does e-cigarette maker Juul advertise its product on TV when cigarette ads are banned? The short answer: Because it can.
For nearly 50 years, cigarette advertising has been banned from TV and radio. But electronic cigarettes — those battery-operated devices that often resemble oversized USB flash drives with flavored nicotine “pods” that clip in on the end — aren’t addressed in the law.
Since launching its product in …






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