Uday Rajaram
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Latest articles
Health technology
The week of Thanksgiving, my dad drove my mom to the emergency room for stomach pain so severe she could not stand up straight. Three days of tests. Specialists rotating in and out. No clear answer. Then, almost miraculously, she…
The week of Thanksgiving, my dad drove my mom to the emergency room for stomach pain so severe she could not stand up straight. Three days of tests. Specialists rotating in and out. No clear answer. Then, almost miraculously, she started feeling better on her own. The doctors sent her home on Thanksgiving Day with some pain management and a collective shrug. We sat around the table that night genuinely …
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Artificial intelligence can prevent a delayed diagnosis
Physician finance
Every month, thousands of physician practices receive a marketing report. It has charts. It has graphs. It shows impressive numbers moving in the right direction. And in most cases, it tells the practice almost nothing about whether their marketing is…
Every month, thousands of physician practices receive a marketing report. It has charts. It has graphs. It shows impressive numbers moving in the right direction. And in most cases, it tells the practice almost nothing about whether their marketing is actually working. After managing paid digital campaigns for cosmetic and aesthetic medical practices, I have seen this pattern repeatedly: practices spending $3,000 to $8,000 per month on marketing, receiving polished …
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The medical practice marketing metrics that actually matter
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