The medical practice marketing metrics that actually matter
Every month, thousands of physician practices receive a marketing report. It has charts. It has graphs. It shows impressive numbers moving in the right direction. And in most cases, it tells the practice almost nothing about whether their marketing is actually working. After managing paid digital campaigns for cosmetic and aesthetic medical practices, I have seen this pattern repeatedly: practices spending $3,000 to $8,000 per month on marketing, receiving polished …
The medical practice marketing metrics that actually matter
