Why hospitals shouldn’t use their miracle cases to advertise
On the way to work the other day, I heard a radio commercial advertising a local hospital network’s cardiac care services. In it, a patient’s daughter related her overwhelmingly positive experience with the hospital team that treated her 90-year-old father with a transcatheter aortic valve replacement (TAVR), a minimally-invasive alternative to open heart surgery.
It was a good commercial. It had all the elements: “I was worried at first, the doctors …
Why hospitals shouldn’t use their miracle cases to advertise



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