Gifts to doctors from drug companies have implications for patient interests

Gifts to doctors from drug companies have implications for patient interests

“And the drug companies are getting more and more sophisticated about their marketing techniques. Now they can go to the American Medical Association and buy biographical data on individual doctors including their prescription license numbers. Then they can buy information from pharmacies about what a particular physician is prescribing and keep track of what tends to influence him or her: This guy goes for gold address labels. That doctor likes to be taken out for vegetarian food.” (via the Bioethics Discussion Blog)