I’ll believe it when I see it: Pfizer is going to be more responsible in their drug advertising
“Pfizer, the world’s largest drug maker, is changing the way it promotes medicine to consumers in response to heightened scrutiny by regulators and lawmakers.
Pfizer said yesterday that by the end of the year it would provide more detail on risks, involve doctors at least six months before marketing begins and suggest alternative treatments in some cases. The company was warned by United States regulators in April about problems in ads for its allergy drug Zyrtec.”
