Enticing the subjects in the UK experimental drug horror:

The recruitment of the participants into the British trial certainly left much to be desired ethically. As Bloomberg News reported, the Web site which announced the opportunity to enroll in the study for healthy volunteers said almost nothing about risks but went on and on about good pay, free medical care, free food and “plenty of time to read or study or just relax, with digital TV, pool table, video games, DVD player and free Internet access.” This is not the sort of language that tells people eager to make some easy money that they are entering into the risky world of high-stakes medical research.