I have written previously about the importance of your Google reputation. Now, there are some firms to specialized in clearing up negative or misinformation. The WSJ with more:

Ms. Parascandola set out to minimize the bad publicity. She hired a company called ReputationDefender Inc. that promises to help individuals “search and destroy” negative information about them on the Internet. Businesses and others have long employed so-called search-engine-optimization techniques to try to make themselves appear higher in Web-search results. Now services like ReputationDefender and DefendMyName are charging fees that can run into hundreds of dollars to help clients remove or downplay unflattering online information.