The Well-Timed Period critiques this DTC effort:
I realize that a TV ad is expensive, the time is limited, and the ad’s function is to convey a marketing message not to educate. But that’s no excuse to misinform.
It’s like there’s this implicit assumption out there that we mustn’t trouble potential Pill users with too much information. And that really annoys me. Explain the difference between a period and withdrawal bleeding and watch the confusion cause women’s heads to explode. Tell women they don’t actually have periods while on the Pill and avert your eyes while the shock of the revelation paralyzes them into grotesque poses.
