The reimbursement game says that procedures pay more than cognitive services. Guess what primary care physicians are gravitating to?
Patients will pay large fees out of pocket for cosmetic procedures or anti-aging vitamins. In our capitalistic society, it is clear what is valued.
As long as primary care and “cognitive” specialists are reimbursed so poorly, these ads will have great appeal to many physicians. With the decline in medical students choosing primary care, pretty soon there will be no-one to market to.
