Exploring the Angelina Jolie effect in breast cancer screening
Up to this point, it had only been a hypothesis: That celebrity firepower can definitively drive consumer health behavior in a certain direction. The case here concerns whether women wish to embark on a genetic hunting expedition to see if they are at high risk of developing a particular disease such as breast cancer, and the motivator in this case is Angelina Jolie.
The actress underwent genetic testing for mutations related …
Exploring the Angelina Jolie effect in breast cancer screening








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