George Van Antwerp
George Van Antwerp is a health communications executive.
Physician
Should you pay physicians for medication adherence? I’d love to hear some physician perspectives on this. It’s a question that comes up every once in a while. Let’s start with a few facts: Adherence is estimated to be a $290B…
Should you pay physicians for medication adherence?
I’d love to hear some physician perspectives on this. It’s a question that comes up every once in a while.
Let’s start with a few facts:
- Adherence is estimated to be a $290B problem
- Poor adherence limits the effectiveness of the healthcare system
- Interventions do impact adherence
- There are lots of reasons for non-adherence
- Medication adherence leads to lower healthcare costs
The question of course is what to …
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Paying physicians for medication adherence
Medications
In the pharmacy and pharmacy benefit manager (PBM) business, there are lots of reasons to reach out to a physician: * Drug-drug interactions * A chemically equivalent version of the drug prescribed is available * A therapeutically equivalent version of…
In the pharmacy and pharmacy benefit manager (PBM) business, there are lots of reasons to reach out to a physician:
* Drug-drug interactions
* A chemically equivalent version of the drug prescribed is available
* A therapeutically equivalent version of the drug prescribed is available
* The prescribed drug is not covered
* A prior authorization is required
* The patient is required to try an alternative drug first (step therapy)
* The prescribed drug costs too …
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How should pharmacy benefit managers (PBMs) and pharmacies communicate with physicians?
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