To my friends and colleagues in the CME community, I ask of you today a simple favor: involve yourself in social media.
Immerse yourself in social media. Do what it takes to make social media a part of your, and your place of employment’s, daily routine.
Do it.
If you don’t know how …
The CME community is late to adopt social media
I was quoted recently in the New York Times’ Well blog, in a Danielle Ofri piece on Facebook and doctors.
There’s no question that Facebook has been a minefield of sorts for the medical professions, with infractions ranging from unprofessional conduct by medical students to patient privacy violations by attending physicians.
One solution would be for doctors to simply avoid …
How doctors can use Facebook responsibly
Patient privacy and social media use in health care often go together when reported in mainstream media.
When physician blogs were a relatively new phenomenon several years ago, the majority of the media coverage focused on edge cases, where doctors inadvertently revealed patient information.
Only a minority of the headlines focused on the positive aspects, such as how …
Doctor reprimanded after patient privacy breached on Facebook, my take
I am a self-taught bass guitarist in a church band, and, to be honest, it sometimes shows. I know I need to improve my skills, but time commitments make formal lessons difficult. So two days ago I opened up YouTube and entered “bass guitar lessons” into the search box.
19,000 hits registered. I selected a few that looked good on …
Can doctors learn surgical skills on YouTube and Facebook?
David C. Kibbe and Joseph C. Kvedar’s article, “Building a Research Agenda for Participatory Medicine” highlighted two of their “ready-to-go” research questions:
Recently, the Legacy Foundation’s Schroeder Institute focused …
Using social networks to help patients quit smoking
I recently concluded a trip down to Nashville, TN where I gave my talk on the health care-social media intersection at Vanderbilt University School of Medicine.
My audience normally consists of physicians and hospital staff, so talking to students was a refreshing change.
I had the opportunity to have dinner the night before, and breakfast and lunch the day …
Talking social media and health reform with medical students
The following op-ed was published on February 22nd, 2011 in AOL News.
If you woke up one day with an earache, you could call your doctor’s office for help. Or you could do what the majority of patients do today and Google what to do first.
Type “earache” into your Web browser and the results can vary wildly. Search engines can return results saying that an earache can be from the common cold, …
Guiding patients online is a new physician responsibility for the digital age
How important is it for hospitals to engage in social media platforms, such as Facebook or Twitter?
It’s essential.
Nowhere is that more evident than in the controversy concerning infant Joseph Maraachli. Without getting too involved in the politics or ethics …
Hospitals need an engaged social media presence on Facebook and Twitter
What is the physician’s most precious possession? Some might answer that it is his patients.
Others might respond it is the training and education that the physician has obtained to practice his (or her’s) craft.
But the real answer is that it’s the physician’s reputation.
Doctors live and die by their reputations. Reputations take years to …
Physician reputation management in the age of social media
Ten years on, Ian Morrison’s “Hamster Health Care: Time to Stop Running Faster and Redesign Health Care” is still eminently applicable.
In his words:
Across the globe doctors are miserable because they feel like hamsters on a treadmill. They must run faster just to stand still. In … the managed care systems in the United States doctors feel that they have to see more patients to maintain their incomes. But systems …
Using Facebook, Twitter and other social media to change health care
Mike Morrison tweets for Massachusetts General Hospital as @MassGeneralNews and for Massachusetts General Hospital for Children as @MGHfC.
I met Mike when I tweeted about the Benson-Henry Institute for Mind-Body Medicine including @MassGeneralNews in my tweet and Mike immediately followed me.
I contacted him to find out what his strategy is for Twitter use and what the benefits have been.
Lisa: Let’s …
Social media strategy at Massachusetts General Hospital (MGH)
by Jerry Levin
For all of us — young, old, and those in the middle — life is simply an interlude between doctors’ visits. This perspective, while obvious, perennially stays beneath our consciousness since we are consumed by the daily pursuit of personal identity as if our mind-body-and-spirit were to function without incident and without end. More powerfully of late is the recognition that the explosive neglect of mental …
Patients are closing the health gap online
The intersection of social media and privacy has made an older generation, and even some of my own generation, incredibly uncomfortable. There is talk of present and future consequences. Lost jobs, lost income, civil judgments, loss of respect/embarrassment, even criminal penalties for all that you put online. There is an idea that the blurring of intimate boundaries will come back and bite a whole generation.
Being online has responsibilities and consequences, …
Social media should be embraced by health care
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It took me most of 2010 to weight up the pros and cons of starting a blog.
I already have a busy, well-established rheumatology practice and our clinic has grown steadily through word-of-mouth. There’s also always enough jobs on the to-do list without adding another regular task. Is it worth the risk? What is the risk?
In my first blog, I’ve tried to explain why I ended up agreeing to do this. …
Social media fears doctors face
Once a provider realizes the increasing importance of building and managing their online reputation, they need some practical tools and steps. Bear in mind, I am writing this, not for the small percentage of physicians already active with social media, but rather for those of you giving it consideration and looking for some …
Social media helps doctors manage their online reputation
Now I am going to confess my bias – I am fast becoming a Facebook junkie! As an entrepreneurial physician who has to keep feeding and nurturing a business, I sense Facebook’s huge potential and I’m eager to learn how to participate effectively in this brave new world.
Both Twitter (an instantaneous but fleeting stream of chatter mixed in with pointers to valuable resources) and LinkedIn (a searchable Rolodex on steroids) …
Facebook Page or Facebook Profile, what doctors need to know
AMA Policy – Professionalism in the Use of Social Media.
This was posted recently and it is a good piece of work that will promote physician (and patient) discussion about the professional role and use of social media.
I applaud the American Medical Association (of which I am not currently a member, but I am a member of Medical Society of District of Columbia) for recognizing that physicians are engaging in this …
Social media AMA physician professionalism policy
A social media manager is becoming an imperative position for hospitals.
Medical institutions are waking up to the fact that they need to engage their patients and physicians online. No where is there more fertile growth than in the various social media platforms that are prevalent today — like Facebook, Twitter, and YouTube.
American Medical News recently profiled the phenomenon, highlighting the position of social media manager, which some institutions pay between …
Can a social media manager convince doctors to get online?
I am going to explain a bit about why physicians should care about online reputation management (ORM).
As the online world becomes more pervasive, reputations are increasingly built and managed on the Internet. Online Reputation Management is the process of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online and …
Why physicians should care about online reputation management
by Walter van den Broek, MD, PhD
In normal every day life with face to face contact, the physical characteristics and knowledge about social background form the identity of your contact.
It’s stable and three dimensional. You know that person, it’s therefor very difficult for the other to claim another identity or create impressions inconsistent with how you know him or her. Online identity is a different …
Facebook, narcissism and low self esteem
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