How should pharmacy benefit managers (PBMs) and pharmacies communicate with physicians?
by George Van Antwerp
In the pharmacy and pharmacy benefit manager (PBM) business, there are lots of reasons to reach out to a physician:
* Drug-drug interactions
* A chemically equivalent version of the drug prescribed is available
* A therapeutically equivalent version of the drug prescribed is available
* The prescribed drug is not covered
* A prior authorization is required
* The patient is required to try an alternative drug first (step therapy)
* The prescribed …
How should pharmacy benefit managers (PBMs) and pharmacies communicate with physicians?

















