With the holidays approaching, why not give the gift of health?
But Highmark Inc., the Pittsburgh-based health insurer, hopes its new Healthcare Gift Card will encourage people who might be reluctant to visit the doctor or spend their money on prescriptions — namely, seniors and college students — to do so.
The card itself costs $4.95, and can be loaded with as little as $25, which might cover a prescription co-pay, to as much as $5,000, which could pay for an elective surgery, such as Lasik.
