An ACP reporter attends a seminar that goes deep into the business side of medicine, and doesn’t like what she sees:
The speaker (a lawyer) started off by talking about the impending primary care shortage. Which seems to me like an argument against spa medicine, since we might need those few docs who are left for real clinical care, but I suppose it’s also a market opportunity.
With margins squeezed, generalist doctors are ripe for revenue-generating sales pitches. Instead of hyping up unproven, cash-only gimmicks, perhaps a better solution would be to improve payment for what’s really needed: real, primary care medicine.
