Why your nonprofit hospital system is spending millions on marketing
An excerpt from Narrative Medicine in the Age of Uncertainty: When Systems Strain and Stories Steady.
When a nonprofit hospital system posts a $201 million operating loss, lays off roughly 650 workers, and then buys naming rights to an NFL practice facility, it does not just create bad optics. It teaches a lesson.
Not to the marketing department. To the workforce.
In Philadelphia, Jefferson Health reported a $201 million …
Why your nonprofit hospital system is spending millions on marketing




















