Knee replacement marketing undermines informed consent

She came in having done the work. She had watched the clinic videos. Read the website. She knew the name of the proprietary technique for knee replacement that the surgeon’s practice was advertising. She used it correctly in the first sentence of our consultation. What she could not tell me was what the approach actually did differently, which structures it spared, or why it might matter for her specific anatomy …

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Knee replacement marketing undermines informed consent