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Physicians on X (Twitter)

Physicians writing on KevinMD about being a doctor on X, formerly Twitter: professional presence and reputation, trolling and shaming, medical misinformation, building a following for a practice, and what the platform does to the people on it. Most of the archive dates from 2009 to 2019, when physicians were deciding whether to be there at all.

Social Media in Medicine

Social media helps doctors manage their online reputation

Once a provider realizes the increasing importance of building and managing their online reputation, they need some practical tools and steps. Bear in mind, I am writing this, not for the small percentage of physicians already active with social media,…

Once a provider realizes the increasing importance of building and managing their online reputation, they need some practical tools and steps. Bear in mind, I am writing this, not for the small percentage of physicians already active with social media, but rather for those of you giving it consideration and looking for some …

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Social media helps doctors manage their online reputation

Social Media in Medicine

Social media AMA physician professionalism policy

AMA Policy – Professionalism in the Use of Social Media. This was posted recently and it is a good piece of work that will promote physician (and patient) discussion about the professional role and use of social media. I applaud…

AMA Policy – Professionalism in the Use of Social Media.

This was posted recently and it is a good piece of work that will promote physician (and patient) discussion about the professional role and use of social media.

I applaud the American Medical Association (of which I am not currently a member, but I am a member of Medical Society of District of Columbia) for recognizing that physicians are engaging in this …

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Social media AMA physician professionalism policy

KevinMD

Can a social media manager convince doctors to get online?

A social media manager is becoming an imperative position for hospitals. Medical institutions are waking up to the fact that they need to engage their patients and physicians online. No where is there more fertile growth than in the various…

A social media manager is becoming an imperative position for hospitals.

Medical institutions are waking up to the fact that they need to engage their patients and physicians online. No where is there more fertile growth than in the various social media platforms that are prevalent today — like Facebook, Twitter, and YouTube.

American Medical News recently profiled the phenomenon, highlighting the position of social media manager, which some institutions pay between …

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Can a social media manager convince doctors to get online?

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Social Media in Medicine

Social media is as important as the web itself

February 2010 was a fortuitous month for me. My website went live, and I met Ed Bennett. Ed is director of web strategy at the University of Maryland Medical System (UMMS). Lucky for UMMS. In his more than 15 years…

February 2010 was a fortuitous month for me. My website went live, and I met Ed Bennett.

Ed is director of web strategy at the University of Maryland Medical System (UMMS). Lucky for UMMS.  In his more than 15 years working on the internet, Ed’s been programmer, designer, consultant, information architect, start-up participant. Since 1999, Ed has led the UMMS web strategy building out large (50,000 page) content-rich …

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Social media is as important as the web itself

Social Media in Medicine

Why physicians should care about online reputation management

I am going to explain a bit about why physicians should care about online reputation management (ORM). As the online world becomes more pervasive, reputations are increasingly built and managed on the Internet. Online Reputation Management is the process of…

I am going to explain a bit about why physicians should care about online reputation management (ORM).

As the online world becomes more pervasive, reputations are increasingly built and managed on the Internet. Online Reputation Management is the process of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online and …

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Why physicians should care about online reputation management

Social Media in Medicine

Are social networks competitive or compatible with the medical blogosphere?

I'm back from my whirlwind trip to Las Vegas, and I want to think those who followed our panel at BlogWorld 2010. I was joined by Bryan Vartabedian of 33 Charts, and Kerri Morrone Sparling of six until me in…

I’m back from my whirlwind trip to Las Vegas, and I want to think those who followed our panel at BlogWorld 2010.

I was joined by Bryan Vartabedian of 33 Charts, and Kerri Morrone Sparling of six until me in a panel moderated by Kim McAllister of Emergiblog.

A few thoughts from my end.

Photos …

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Are social networks competitive or compatible with the medical blogosphere?

Social Media in Medicine

7 social media mistakes made in health care

If you’re a health care professional, chances are you know a bit about social media, possibly feel compelled to use it sometimes and you might actually be participating in the Facebook/Twitter/LinkedIn/blog revolution. But there can be real problems in using…

If you’re a health care professional, chances are you know a bit about social media, possibly feel compelled to use it sometimes and you might actually be participating in the Facebook/Twitter/LinkedIn/blog revolution.

But there can be real problems in using social media in the health care context. Whether you are in private practice or work for a group of large hospital network, social media mistakes can be costly in terms of …

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7 social media mistakes made in health care

Social Media in Medicine

Is pharma providing relevant social media web content?

Some people are disappointed at the latest FDA notice to Novartis over a Facebook button on one of their website pages. The key question that a lot of people fail to ask is “do patients want to have a conversation…

Some people are disappointed at the latest FDA notice to Novartis over a Facebook button on one of their website pages.

The key question that a lot of people fail to ask is “do patients want to have a conversation with a drug company?”  From almost one year of qualitative and quantitative research plus other 3rd party research (i.e. Rodale DTC Study) the answer to that is “no.”

Now before you get …

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Is pharma providing relevant social media web content?

Potpourri

KevinMD.com in the New York Times and New York Post and other recent media mentions

I’d like to thank various media outlets for recently citing KevinMD.com. In her New York Times diagnosis column, The heat of the night, Lisa Sanders discusses the case where a patient live-blogged his hospital stay, crowd sourcing his diagnosis: Schumann…

I’d like to thank various media outlets for recently citing KevinMD.com.

In her New York Times diagnosis column, The heat of the night, Lisa Sanders discusses the case where a patient live-blogged his hospital stay, crowd sourcing his diagnosis:

[Physician blogger John] Schumann was worried, too. He lived nearly a thousand miles away — too far to come and see his friend. Besides, the patient was posting all his test …

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KevinMD.com in the New York Times and New York Post and other recent media mentions

Social Media in Medicine

Chronic disease and using social media for health

Speaking to the senior staff of the National Library of Medicine recently was like going before the best kind of murder board. Picture it: 30 of the nation’s smartest health information mavens around a polished conference room table, asking me…

Speaking to the senior staff of the National Library of Medicine recently was like going before the best kind of murder board.

Picture it: 30 of the nation’s smartest health information mavens around a polished conference room table, asking me sharp questions, suggesting new lines of inquiry, and offering their own insights. In other words, heaven.

Our jumping-off point was the Pew Internet Project’s latest research on internet penetration, mobile use, and …

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Chronic disease and using social media for health

Social Media in Medicine

Social media in crisis management and public health emergencies

In Boston we took the availability and quality of our tap water for granted until May 1, 2010, when a major water pipe break interrupted water service to two million Greater Boston residents. Information spread quickly to citizens about the…

In Boston we took the availability and quality of our tap water for granted until May 1, 2010, when a major water pipe break interrupted water service to two million Greater Boston residents.

Information spread quickly to citizens about the problem and what to do, all the more notable because the water main break occurred on a Saturday. In this age of consumer paranoia about withheld information, the Massachusetts Water Resources …

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Social media in crisis management and public health emergencies

Social Media in Medicine

Twitter and Facebook can affect the doctor-patient relationship

“I would be careful,” a fellow physician cautioned, as I told of my plans to attend a patient’s birthday party. In my 12 years of clinical practice I have lived in the community in which I practice, less than two…

“I would be careful,” a fellow physician cautioned, as I told of my plans to attend a patient’s birthday party.

In my 12 years of clinical practice I have lived in the community in which I practice, less than two miles from my office. I encounter patients daily in the supermarket, at soccer games, swim meets and school events. I have had conversations with patients at parties, on the street, and …

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Twitter and Facebook can affect the doctor-patient relationship

Social Media in Medicine

Social media starts the patient dialogue with doctors and nurses

A patient apologized to me for asking so many questions. There is no need to apologize, I said to the patient; it’s wonderful that you have so many questions concerning your health care. I mentioned to her that she is…

A patient apologized to me for asking so many questions. There is no need to apologize, I said to the patient; it’s wonderful that you have so many questions concerning your health care. I mentioned to her that she is an “empowered and engaged patient,” and that is a good thing.

It’s no secret that health consumers are turning to the internet for health information.

In a recent article from MediaPost News, …

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Social media starts the patient dialogue with doctors and nurses

Social Media in Medicine

Social networking impact on patients, doctors, and non-profits

In its current listing of online social networks, Wikipedia presents 156 major, active websites. A neighboring link to view "now-defunct" sites accompanies the listing -- a subtle reminder of the Internet's competitive and volatile environment where promising endeavors rise and…

In its current listing of online social networks, Wikipedia presents 156 major, active websites. A neighboring link to view “now-defunct” sites accompanies the listing — a subtle reminder of the Internet’s competitive and volatile environment where promising endeavors rise and fall overnight.

But although the popularity of a specific website may fade with time, the practice of online social networking is here to stay.

In its simplest form, online social networking is …

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Social networking impact on patients, doctors, and non-profits

Social Media in Medicine

Twitter for doctors, a guide for health care professionals

With the explosion of social media, I am amazed at how many doctors I encounter who know little to nothing about blogs, Twitter, Facebook, Google Buzz and the like. "I'm too busy." "Who has time for that stuff?" "I wouldn't…

With the explosion of social media, I am amazed at how many doctors I encounter who know little to nothing about blogs, Twitter, Facebook, Google Buzz and the like. “I’m too busy.” “Who has time for that stuff?” “I wouldn’t have time for anything else.” “How can I possibly keep up?”

And yet today, as more and more patients reach out to the web to find medical information or, more importantly, …

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Twitter for doctors, a guide for health care professionals

Social Media in Medicine

Twitter habits of pharmaceutical companies

As more and more pharmaceutical companies dip their toes into social media, one of the issues that surfaces regularly is this: do you put someONE in charge of a blog and/or Twitter account, or do you make it more anonymous?…

As more and more pharmaceutical companies dip their toes into social media, one of the issues that surfaces regularly is this: do you put someONE in charge of a blog and/or Twitter account, or do you make it more anonymous? Or something else?

I’ve always advocated that pharma companies should use social networks to humanize their companies, which means employing human faces and voices – having real, authentic, and effective communicators …

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Twitter habits of pharmaceutical companies

Social Media in Medicine

Why doctors fail to embrace Health 2.0

Originally published in HCPLive.com by Gwenn Schurgin O'Keeffe, MD, FAAP New technologies can make healthcare more personalized, strengthen the patient–physician relationship, put the right information in the right hands at the right time, and potentially improve outcomes and efficiency across…

Originally published in HCPLive.com

by Gwenn Schurgin O’Keeffe, MD, FAAP

New technologies can make healthcare more personalized, strengthen the patient–physician relationship, put the right information in the right hands at the right time, and potentially improve outcomes and efficiency across the healthcare spectrum. So why are so many physicians reluctant to embrace these changes?

Wikipedia defines Health 2.0 as “the use of a …

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Why doctors fail to embrace Health 2.0

Social Media in Medicine

How social media can make physicians better doctors

Originally published on HCPLive.com by Mike Hennessy Some patient advocates, tech-savvy physicians, and other Health 2.0 proponents tout e-mail, online forums, and social media technologies because they can potentially help strengthen the patient–physician relationship by providing patients with greater access…

Originally published on HCPLive.com

by Mike Hennessy

Some patient advocates, tech-savvy physicians, and other Health 2.0 proponents tout e-mail, online forums, and social media technologies because they can potentially help strengthen the patient–physician relationship by providing patients with greater access to their physicians and facilitating more open communication.

Yet, after seeing patients all day, do physicians really want to spend a significant portion …

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How social media can make physicians better doctors

Social Media in Medicine

How Twitter will impact health care in 2010

Originally published in HCPLive.com MDNG interviews Phil Baumann about the future of Twitter and social media in health care. Way back in January, Phil Baumann, RN, provided an empathic answer to the question/concern that was on everyone’s mind then: “Yeah,…

Originally published in HCPLive.com

MDNG interviews Phil Baumann about the future of Twitter and social media in health care.

Way back in January, Phil Baumann, RN, provided an empathic answer to the question/concern that was on everyone’s mind then: “Yeah, Twitter seems great and all, but can you use it for anything useful in healthcare?”

Taking things to the extreme, Baumann, …

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How Twitter will impact health care in 2010

Social Media in Medicine

Health care social networking basics for doctors

Originally published in HCPLive.com by Enoch Choi, MD Patients have embraced social networking tools that allow them to share information, offer support, and compare healthcare experiences. Physicians should also use these tools to connect with their patients and local communities…

Originally published in HCPLive.com

by Enoch Choi, MD

Patients have embraced social networking tools that allow them to share information, offer support, and compare healthcare experiences. Physicians should also use these tools to connect with their patients and local communities and provide general medical information.

Healthcare social networking has made impressive inroads into the mainstream, as like-minded folks find each other online and …

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Health care social networking basics for doctors

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