Physicians writing on KevinMD about being a doctor on X, formerly Twitter: professional presence and reputation, trolling and shaming, medical misinformation, building a following for a practice, and what the platform does to the people on it. Most of the archive dates from 2009 to 2019, when physicians were deciding whether to be there at all.
As a member of the Integrated Media and Technology Committee of ASCO, I have tried to champion the benefits of social media, whether it be on blogs, Twitter, LinkedIn, or otherwise. As I have become more engaged in various outlets,…
As a member of the Integrated Media and Technology Committee of ASCO, I have tried to champion the benefits of social media, whether it be on blogs, Twitter, LinkedIn, or otherwise. As I have become more engaged in various outlets, it has become apparent that these channels offer more than an opportunity to discuss the latest research and meet or …
1. You will have to move a lot. I went to medical school in Cleveland and did my pathology residency in San Francisco at UCSF. I was on the medical school faculty at UCSF, Iowa, Allegheny University of the Health…
1. You will have to move a lot. I went to medical school in Cleveland and did my pathology residency in San Francisco at UCSF. I was on the medical school faculty at UCSF, Iowa, Allegheny University of the Health Sciences, and Michigan State.
Since leaving academic medicine, I have worked at a bio-tech start up in Cambridge, an educational and research institute in Grand Rapids, a $2 billion integrated delivery system …
I recently tweeted asking about favorite patients, physicians, and students on Twitter and was met with a plethora of shocked tweets at my inclusion of patients as potential Twitter interests. Perhaps other medical friends interpreted this as being similar to…
I recently tweeted asking about favorite patients, physicians, and students on Twitter and was met with a plethora of shocked tweets at my inclusion of patients as potential Twitter interests.
Perhaps other medical friends interpreted this as being similar to meeting people in clinic and asking for their Twitter handle (which is not something I do) or maybe people really think it’s wrong to follow patients on Twitter, I don’t know. However, I do …
This month is an anniversary of sorts. About a year ago, I joined Twitter. It started when I noticed that after a few of my blog posts were tweeted, my stats climbed. Thinking I could build a larger readership, I…
This month is an anniversary of sorts. About a year ago, I joined Twitter. It started when I noticed that after a few of my blog posts were tweeted, my stats climbed. Thinking I could build a larger readership, I jumped in.
I took the first steps with trepidation. I signed up for NetworkedBlogs which simultaneously announced my posts on Twitter and Facebook upon publication.
It took a few days to understand Twitter lingo. At first I struggled …
Though I've personally been writing online for coming up on eleven years—basically the span of my entire medical career—I've never purported to be a pundit or expert when it comes to the topic of social media in medicine. In some…
Though I’ve personally been writing online for coming up on eleven years—basically the span of my entire medical career—I’ve never purported to be a pundit or expert when it comes to the topic of social media in medicine. In some ways actually, I feel like Willy Loman, who built his little house in the middle of a field and later found himself surrounded by skyscrapers. But …
It happened exactly one week ago today. I was sleepily putting my phone down to take a shower after a long night of call. I can't explain the exact sequence of events, but in the blink of an eye my…
It happened exactly one week ago today. I was sleepily putting my phone down to take a shower after a long night of call. I can’t explain the exact sequence of events, but in the blink of an eye my mobile fell into a full sink of water. I grabbed it with lightning fast reflexes and blotted it dry with a towel. As I expected, it was dead.
Key opinion leaders (KOL) are still one of the most important corner stones for the marketing machines of pharmaceutical companies. Their network, expertise, reach and authority is what pharma is interested in. We’ve written about KOL stardom in the past…
Key opinion leaders (KOL) are still one of the most important corner stones for the marketing machines of pharmaceutical companies. Their network, expertise, reach and authority is what pharma is interested in. We’ve written about KOL stardom in the past and how to attain it. In this post I’d like to take a closer look at the implications social media has on KOL’ism.
The patient satisfaction industry needs to be disrupted. This old, legacy industry, with it's outdated and overpriced technology needs a serious makeover. I work for a large physician group that uses a well-established patient satisfaction vendor. And I have had…
The patient satisfaction industry needs to be disrupted.
This old, legacy industry, with it’s outdated and overpriced technology needs a serious makeover. I work for a large physician group that uses a well-established patient satisfaction vendor. And I have had no end of frustration trying to figure out how the data I get back can be used to actually improve my practice and the overall patient experience.
Traditionally, a physician’s reputation was best established and passed along by word of mouth. Discussions among friends or at church, sporting events or civic groups often provided the information necessary for potential patients to choose a healthcare provider. Today, most…
Traditionally, a physician’s reputation was best established and passed along by word of mouth. Discussions among friends or at church, sporting events or civic groups often provided the information necessary for potential patients to choose a healthcare provider. Today, most patients and consumers of healthcare get information about medical conditions and physicians online.
In a previous post on the Social Media Healthcare blog, I made an argument as to why physicians should be involved in social media—especially on Twitter. The purpose of this post is to describe how I use social media as…
In a previous post on the Social Media Healthcare blog, I made an argument as to why physicians should be involved in social media—especially on Twitter. The purpose of this post is to describe how I use social media as a busy clinician and teacher of family medicine to keep up to date with clinical and policy information and also how I find the time to use social media. …
Much has been written about educating patients. This can be in the form of educational materials provided during the office visit, providing access to accurate online medical data, or even educating patients about wellness- how to be well, stay well…
Much has been written about educating patients. This can be in the form of educational materials provided during the office visit, providing access to accurate online medical data, or even educating patients about wellness- how to be well, stay well and live well. As physicians, I believe that part of our responsibility is to teach. As the familiar adage from residency goes: “see one, do one, teach one” – we …
So you’ve decided to take the plunge (or at least, dip your toes) into the Twitterverse. Congratulations! Welcome to a vibrant interactive community. You’ll find plenty of different personalities here and lots of opinions. But if you are like I…
So you’ve decided to take the plunge (or at least, dip your toes) into the Twitterverse. Congratulations! Welcome to a vibrant interactive community. You’ll find plenty of different personalities here and lots of opinions. But if you are like I was back in January 2011, you currently have no idea how to actually use Twitter, let alone how a physician might want to use it.
If you’re like many of us, the minute you or someone you care about is diagnosed with something, you go online to do research. You may even reach out to your Facebook friends. You’re far less likely to think, “Hey!…
If you’re like many of us, the minute you or someone you care about is diagnosed with something, you go online to do research. You may even reach out to your Facebook friends. You’re far less likely to think, “Hey! Now that I have cancer/diabetes/MS, I better get a Twitter account!” If you can’t understand what people get out of Twitter, this post is for you.
Reason #1. Real-time conversations with people who’ve been there. It doesn’t matter whether you’re dealing with cancer, …
The growth in internet and social media networking has introduced a new era in healthcare. This growth in mobile health, or “mHealth”, will have a number of implications, which can be broadly defined as a new opportunity for health professionals…
The growth in internet and social media networking has introduced a new era in healthcare.
This growth in mobile health, or “mHealth”, will have a number of implications, which can be broadly defined as a new opportunity for health professionals to explore, listen and engage with both patients and colleagues.
In order to maximize the advantage of connected care solutions, we must first identify how advances in social media and mobile technologies …
Prior to 1794, farms across the world could only pick cotton as fast as humanly possible. In the late 18th century, Eli Whitney discovered the cotton gin and a simple process done since 500 AD was instantly improved upon. This…
Prior to 1794, farms across the world could only pick cotton as fast as humanly possible. In the late 18th century, Eli Whitney discovered the cotton gin and a simple process done since 500 AD was instantly improved upon. This invention took 1200 years and a lot of hard labor before it was discovered. Once this invention was created it caused efficiencies but also caused concern for a decreased …
Social media in healthcare is all the rage these days. You can’t visit even one physician-oriented website without someone breathlessly advising you to be on Twitter, Facebook, LinkedIn, YouTube and now Pinterest. Yet the only reason these talking heads can…
Social media in healthcare is all the rage these days. You can’t visit even one physician-oriented website without someone breathlessly advising you to be on Twitter, Facebook, LinkedIn, YouTube and now Pinterest. Yet the only reason these talking heads can give you is, “because they are really popular and everyone is doing it.”
Social media consulting is a bubble economy at the moment.
Want to understand social media? Physicians wanting to learn about social media must learn transparency. We must learn transparency on a personal level and also learn how to operate our medical practices with the same transparency as any other small…
Want to understand social media? Physicians wanting to learn about social media must learn transparency. We must learn transparency on a personal level and also learn how to operate our medical practices with the same transparency as any other small business.
Our patients (and our prospective patients) now define “great” doctors as those who are willing to display transparency, that is, doctors must be willing to show a human side.
It was my first ER shift in charge of the resuscitation area. Needless to say, my adrenaline and nerves were firing like crazy; being responsible for the sickest of the sick that rolls through our doors is a daunting task,…
It was my first ER shift in charge of the resuscitation area. Needless to say, my adrenaline and nerves were firing like crazy; being responsible for the sickest of the sick that rolls through our doors is a daunting task, especially since we were the local trauma center.
The shift was going relatively well, and with only a few hours left I was beginning to breathe a sigh of relief.
I have been asked to write up some of the core takeaways from the health care social media presentations I have been giving recently, so I am sharing a version of this narrative on HealthBlawg, in two parts. This is…
I have been asked to write up some of the core takeaways from the health care social media presentations I have been giving recently, so I am sharing a version of this narrative on HealthBlawg, in two parts. This is Part II, you may wish to begin with Part I.
The American Medical Association has promulgated a social media policy; so has the Veterans Administration. The two represent very different approaches. The AMA essentially …
At the end of the day, I do not see social media as an end to itself. I enjoy the conversation and the opportunity to learn outside the walls of my medical school without having to put in too much…
At the end of the day, I do not see social media as an end to itself. I enjoy the conversation and the opportunity to learn outside the walls of my medical school without having to put in too much effort. I relish the (illusion of?) freedom that it provides by drawing together the world’s most technology and innovation-driven minds. It allows high-level discussions of even the most esoteric topics …