Once again, a DTC ad misleads
This time it’s Seasonale, the oral contraceptive that promises only four periods per year:
Barr’s advertisement plays down the risk of irregular menstrual bleeding that can be as heavy as a regular period by suggesting it would subside with continued use of the pill, the letter said.
The FDA letter can be found here.
Update:
The Well-Timed Period has more on this.
