Boston Globe – blogging is essential to a good career:
“It’s the new public relations and it’s the new home page. Instead of a static home page, you have your blog,” he said. It’s a way to let people know what you are thinking about the field that interests you.
Employers regularly Google prospective employees to learn more about them. Blogging gives you a way to control what employers see, because Google’s system works in such a way that blogs that are heavily networked with others come up high in Google searches.
