What does that mean to you? More patients than you think are confused by drug labels:
Did that mean a total of two, or a total of four? A third of patients who were deemed literate got confused. A more clear instruction would be: “Take two tablets in the morning and two tablets at night.”
The fix is not complicated. When I write a prescription, I spell out how many tablets to take and when, not just how often. “Twice daily” leaves room for interpretation. “Take two tablets at breakfast and two tablets at bedtime” does not.
It also helps to close the loop before the patient leaves the office. I ask patients to tell me, in their own words, how they plan to take a new medication. This teach-back takes less than a minute, and it catches misunderstandings that a polite nod and a “yes, I understand” never will. Pharmacists can reinforce the same message at the counter.
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Patients have a role, too. If a label is unclear, ask the pharmacist two simple questions: How many do I take at a time, and when? Being confused by a pill bottle is not a sign of low intelligence. It is usually a sign of a poorly written label.
Kevin Pho, MD, is a practicing, board-certified internal medicine physician and the founder and editor of KevinMD, which he built from scratch in 2004 to give clinicians and patients a place to be heard. Over two decades, it has become one of the most recognizable physician-led publications in health care, drawing more than 7 million annual page views and over 500,000 followers across social media. He still sees patients in primary care in Nashua, New Hampshire, the practice he says keeps the platform honest.
He is the host of The Podcast by KevinMD, a daily, 15-minute show that has surpassed 2,000 episodes and 2.6 million IAB-certified downloads, featuring physicians, patients, caregivers, founders, and health care leaders in conversation about what they actually see and do. He is also a national media commentator and the coauthor of Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices.
An acclaimed keynote speaker, Kevin speaks nationwide to clinicians and non-clinicians on health care, digital media, physician leadership, and burnout. His signature keynote, “Connect and be heard: Make a difference in health care with social media,” traces his social media journey since 2004 and inspires audiences to strengthen the doctor-patient relationship, make their voices heard in health reform, and turn the tide against clinician burnout. He is the founder of Physician Speaking by KevinMD, a physician-run speakers bureau, and is available for speaking opportunities.
Kevin earned his medical degree from Boston University School of Medicine and completed his internal medicine residency at Boston University Medical Center. The New York Times called KevinMD “a highly-coveted publishing place for doctors and patients,” and Forbes called it a “must-read health blog.” He is an inductee of the Healthcare Internet Hall of Fame, a recipient of the American Medical Writers Association McGovern Award, and a New Hampshire Magazine Top Doctor.
