The potency of purpose: Merging corporate values with business success
“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.”
– Simon Sinek.
Business is equated with money—dollars, profits, ledgers, etc. But there is much more to business than finances. At the end of the day, you don’t take profits or losses home—you take home values. You rake in integrity. You create a playground of ethics for people. There are certain …